by Tawanna Verock | Dec 13, 2024 | Editor's Choice
In the fast-paced world of real estate, first impressions are everything. With the majority of buyers beginning their home search online, captivating listing photos have become a non-negotiable element in selling homes quickly and at the best price. The National Association of REALTORS® (NAR) reports that 97% of buyers use the internet during their search, and high-quality images often determine whether a buyer clicks to learn more or moves on to the next listing. Texas REALTORS® reinforce this point, emphasizing that professional, eye-pleasing photos can dramatically boost a home’s appeal and generate more interest.
If you’re looking to attract more buyers, here’s how to ensure your listing photos stand out in a crowded marketplace.
Preparation is the Foundation
of Success
Great listing photos start with thorough preparation. A home that is clean, organized, and free of clutter allows its best features to shine. Potential buyers need to be able to envision themselves living in the space, which means removing personal items such as family photos, children’s artwork, and anything that makes the home feel too specific to the current owner.
Focus on creating a neutral, welcoming environment. Texas REALTORS® recommend paying particular attention to the kitchen, bathrooms, and main living areas, as these are the spaces that tend to leave the strongest impressions. Ensure countertops are clear, furniture is arranged to maximize flow, and decor is kept simple yet inviting.
Staging is an additional step that can pay significant dividends. NAR data shows that staged homes sell faster and often for higher prices than non-staged properties. In fact, the same report highlights that buyers are willing to pay more for homes that look move-in ready. In a city like Austin, staging outdoor spaces can also be a game-changer. From cozy patios to modern rooftop decks, showcasing how these areas can be used for relaxation or entertaining is key to capturing buyers’ attention.
Professional Photography: An Investment in Success
While it might be tempting to take photos yourself, hiring a professional real estate photographer is one of the best investments you can make when selling a home. Professional photographers bring expertise, specialized equipment, and a keen eye for capturing a home’s most attractive features. They use advanced techniques such as high dynamic range (HDR) photography, which balances light and shadow, ensuring that every room looks bright, vibrant, and inviting.
In a state as diverse as Texas, real estate photographers are accustomed to highlighting the unique characteristics of properties, whether it’s a contemporary urban condo or a sprawling suburban home. Austin, in particular, offers a wide range of architectural styles, from mid-century modern designs to Craftsman bungalows. A professional photographer knows how to emphasize these details, ensuring the listing resonates with buyers seeking Austin’s eclectic charm.
Lighting: The Secret Ingredient
Lighting is one of the most critical factors in creating stunning listing photos. Natural light is your best friend, as it adds warmth and dimension to photos. Schedule your shoot during the “golden hour,” which occurs shortly after sunrise or before sunset. This time of day offers soft, diffused light that enhances the home’s appearance without harsh shadows or glare.
For interior shots, open all curtains and blinds to let in as much natural light as possible. Balance this with artificial lighting to avoid overly dark corners. Ensure all light bulbs are of the same color temperature to create a cohesive and appealing look throughout the home. When photographing exterior spaces, pay attention to how shadows fall across the property and make adjustments as needed.
Highlight the Home’s Best Features
Not all rooms or features carry the same weight when it comes to buyer interest. Focus your efforts on capturing the spaces and details that are most likely to appeal to potential buyers. These often include:
Kitchens: Buyers love kitchens that feel spacious, functional, and modern. Highlight clean countertops, updated appliances, and ample storage space. If the kitchen has a standout feature, such as a farmhouse sink or a stylish backsplash, make sure to emphasize it.
Bathrooms: Create a spa-like feel by showcasing sparkling clean surfaces, fresh towels, and elegant fixtures. Bathrooms should feel luxurious and relaxing.
Living Areas: Emphasize open layouts, cozy seating arrangements, and natural light. If the home has unique architectural features like exposed beams or a stone fireplace, make these elements a focal point.
Outdoor Spaces: With Texas’ warm climate, outdoor living areas are a major selling point. Highlight well-maintained lawns, inviting patios, or scenic views. If the property includes a pool or garden, these should be prominently featured.
Edit with Integrity
Photo editing is a valuable tool that can enhance listing images, but it must be done carefully to maintain trust with potential buyers. Use editing software to adjust brightness, contrast, and color balance, but avoid over-editing or altering the property to the point that it looks misleading. Buyers who feel let down after visiting a home that doesn’t match its photos are less likely to make an offer.
Instead, focus on enhancing the natural beauty of the home. Subtle adjustments can make a significant difference, ensuring that the photos look polished while still being an honest representation of the property.
Optimize for Online Platforms
Since most buyers will view the listing online, optimizing your photos for digital platforms is essential. Ensure images are resized for fast loading times without sacrificing quality. Each platform, whether it’s an MLS site or a real estate website, may have specific requirements for photo dimensions and resolution—make sure your images comply with these standards.
Adding descriptive alt text to photos is another important step, as it makes your listing accessible to visually impaired buyers. For example, an alt text description might read, “Bright kitchen with quartz countertops, stainless steel appliances, and a large island with seating for four.”
Why Great Photos Matter
The importance of high-quality listing photos cannot be overstated. According to NAR, homes with professional photography receive 61% more views and are more likely to sell quickly. Eye-pleasing photos create an emotional connection with buyers, making them more likely to schedule a showing and envision themselves living in the home.
By taking the time to prepare the property, hire a professional, and focus on key details, you’ll give your listings the competitive edge needed in today’s market. In real estate, a picture truly is worth a thousand words—and often thousands of dollars.
by Kent Redding | Dec 13, 2024 | Austin Board of REALTORS
As we approach the end of 2024, I am proud to reflect on the remarkable progress and accomplishments our ABoR and Unlock MLS community has achieved this year. It has been an honor to serve as president during this year of innovation, collaboration, and heartfelt service—a true testament to the power of REALTORS® working together to elevate our industry and strengthen our communities. Below are a few highlights of 2024:
Unlocking the Power of Data: The Launch of UnlockStats
One of our most exciting milestones this year was the launch of UnlockStats, a groundbreaking analytics tool integrated with Unlock MLS. UnlockStats empowers REALTORS® with on-demand access to comprehensive residential and rental real estate data.
Whether analyzing neighborhood trends, preparing market reports, or forecasting rental potential, UnlockStats provides the insights needed to make informed decisions. This tool is already transforming how we serve our clients, enabling REALTORS® to deliver data-driven strategies and stay ahead in a competitive market.
Subscribers can take advantage of this free benefit at UnlockMLS.com/UnlockStats.
Right Here, Right Now: Supporting Members Through NAR Settlement Updates
This year brought significant shifts to the real estate landscape, including the National Association of REALTORS®-required settlement changes. These updates presented challenges, but Unlock MLS and ABoR quickly developed the Right Here, Right Now Resource Hub to provide resources, training, and ongoing support to ensure a seamless transition.
Through classes, events, and tailored resources, we worked diligently to help REALTORS® understand and adapt to these changes. Our goal was not just compliance but empowering members to thrive in a rapidly evolving market. Your adaptability and professionalism throughout this process exemplify the strength of the REALTOR® community.
Members can find Right Here, Right Now resources at UnlockMLS.com/RightNow.
Giving Back and Making an Impact
With the ABoR Foundation
The ABoR Foundation has been busy in 2024. This year marked our largest REALTOR® Service Day, an event that embodies our commitment to giving back to the communities we serve. In partnership with the Central Texas Food Bank, REALTORS® from across Austin came together to fight hunger and support families in need.
The numbers tell only part of the story: thousands of meals provided, hundreds of volunteers mobilized, and countless lives touched. What truly stands out is the sense of unity and purpose that Service Day inspires.
Strengthening Partnerships: Community
First! Village
The ABoR Foundation also deepened its relationship with Community First! Village, a transformative community that provides affordable, permanent housing and a supportive environment for individuals experiencing chronic homelessness.
By working closely with their leadership and neighbors, REALTORS® helped amplify their mission, participated in meaningful projects, and explored new ways to collaborate. This growing partnership reflects our shared values and commitment to creating a more inclusive and compassionate Central Texas.
Join the ABoR Foundation and be a part of something amazing at UnlockMLS.com/Foundation.
Expanding Horizons: The North American Global Congress and Central Texas Housing Summit
This year also saw a successful North American Global Congress. This inaugural three-day event brought together thought leaders, industry experts, and REALTORS® from across the world to ABoR Headquarters to explore emerging trends, exchange ideas, and forge international connections.
This event was hosted in tandem with the Central Texas Housing Summit, where participants heard an update on international homebuying trends from the 2024 Central Texas Homebuyers Report, presented by Unlock MLS Housing Economist Dr. Clare Knapp.
Looking Ahead
As your 2024 board president, I am deeply inspired by the consistent innovation and dedication demonstrated by our members. From launching new tools like the Forewarn app and CubiCasa to UnlockStats and stepping up to support our neighbors, Unlock MLS subscribers and ABoR members are more than just professionals—we are leaders and change-makers.
As we gear up for 2025, let’s continue to set the bar high, harnessing technology, advocating for our industry, and serving our communities with heart and purpose. Together, we are not only shaping the future of real estate but also leaving a legacy of service and excellence.
Thank you for making 2024 a year to remember. It has been my highest honor to serve as your president!
by Kim Dale | Dec 13, 2024 | Five Points Board of REALTORS
The Five Points Board of REALTORS® proudly hosted its highly anticipated 2024 Boots & Bling Installation & Awards Banquet, an extraordinary evening that marked a new chapter in our journey from WCREALTORS to the Five Points Board of REALTORS®. This event was a vibrant celebration of our incredible members, outstanding volunteers, and inspiring leaders who made this year unforgettable while setting the stage for a promising future.
Honoring Excellence and Welcoming New Leadership
The evening was dedicated to recognizing excellence within our REALTOR® community and beyond. From the hardworking committee volunteers to the unwavering leadership team, the event spotlighted the dedication and passion that fuels our association.
We celebrated our exceptional 2024 award recipients, who have raised the bar in real estate and community engagement:
REALTOR® of the Year: Joseph Towns, Keller Williams Lone Star; Rookie of the Year: Jason Hamilton, Realty Texas; Affiliate Member of the Year: Kyle Taylor; Affiliate Company of the Year: Corridor Title; Builder of the Year: Scott Felder Homes; Distinguished Service Award: Avis Wukasch; and President’s Award: Darian Rausch
These honorees represent the very best of our profession, and we are inspired by their commitment to excellence.
A Warm Welcome to the 2025 Board of Directors
The banquet was also a momentous occasion to warmly welcome our 2025 Board of Directors, including our incoming president, Julie Jones, whose vision and leadership will guide us into another incredible year. Their enthusiasm and dedication promise to strengthen our organization and create even greater opportunities for our members.
Entertainment and Elegance
The evening shone with charm and humor as emcees Avis Wukasch and Steve Simmons guided the event with their delightful hosting. Adding to the festivities, musical artists Kenn and Christine Renner provided lively entertainment, making the night truly unforgettable. Photographer Shelly Anderson Vasquez and 3D printing specialist Reuben Austin beautifully captured the magic of the night, ensuring the memories will last forever.
A Special Thanks to Our Sponsors
This spectacular event wouldn’t have been possible without the support of our generous sponsors. A heartfelt thank you to our presenting sponsor, Stewart Title, and our event sponsors: Chesmar Homes, Champions School of Real Estate, Grand Endeavor Homes, First American Home Warranty, Fidelity National Home Warranty, Super Inspector, Amplify Credit Union, and The Hollows. Your unwavering support elevates our REALTOR® community and ensures our continued success.
Reflecting on the Journey and Looking Ahead
This banquet was more than an event; it was a celebration of transition, collaboration, and unity. As we said goodbye to WCREALTORS and embraced our new identity as the Five Points Board of REALTORS®, the evening showcased the resilience and camaraderie that define our REALTOR® community in Williamson and Bastrop counties.
As we move forward, we are excited to build on the strong foundation laid in 2024 and continue serving our members with excellence. Here’s to another remarkable year ahead, filled with growth, opportunity, and success.
Here’s to the future of the Five Points Board of REALTORS®—stronger, united, and ready for success!
by Tanya Chappell | Dec 13, 2024 | Women's Council of REALTORS
The new 2025 Women’s Council of REALTORS® Austin officers officially took their positions on Nov. 12, 2024. I am honored to serve as the 2025 president alongside a powerhouse team: Sherri Monroe as president-elect, Renee Damron as treasurer, Edmarie Mason as events director, Leanna Borsellino as first vice president, Ashley Hesch leading marketing and social media, and Maggie Luce overseeing education. Together, we are committed to bringing value and growth to our Austin network.
December marked the perfect finale to an incredible year with our sold-out event, Strike a Pose. This unique gathering equipped our members with professional headshots, business planning tools, tips for success, and the opportunity to craft a vision board. After all, without clear goals or a vision, how can we chart the course for success? We are focused on helping members grow into leadership and prepare to hit the ground running in 2025.
The Austin network is thrilled to kick off the new year with our 2025 Installation: Austin Roots & Bold Boots, hosted at the IBC Bank Ballroom. This event promises to be a celebration of connection and community, complete with live music, delicious food, exciting raffle prizes, and plenty of opportunities to engage. Tickets are available now—don’t miss out on this memorable evening! Get tickets here: https://bit.ly/4fcRnvJ.
We are also incredibly grateful for our early-bird strategic partners who have committed to supporting us in 2025: Willowbend Mortgage, IPX 1031, and Conventus. Their collaboration helps us create meaningful programs that benefit not only our members but also the greater Austin real estate community.
As we wrap up 2024, we want to thank our members, partners, and community for your ongoing support. On behalf of the Women’s Council of REALTORS® Austin, we wish you a joyful holiday season. We look forward to serving our community and continuing to bring value to our members in 2025.
If you’d like to get involved with our network or learn more about our upcoming events, feel free to contact me, Tanya Chappell, at 512-736-5670 or via email at tcrealestatetx@gmail.com.
Here’s to a year of bold vision, collaboration, and growth—cheers to 2025!
by Sonia Guardado | Nov 18, 2024 | Texas Residential Real Estate Council
In real estate, relationships are the foundation of everything we do. But here’s the thing: Just as a home needs upkeep, your relationships with clients need tending, too. The fourth quarter of 2024 is the perfect time to reconnect meaningfully with your database, ensuring solid and long-lasting connections.
The fall and holiday seasons are naturally reflective times. People are thinking about what they’ve accomplished this year and what their goals are for the next. That’s where you come in. By reaching out thoughtfully, you can remind your clients that you’re not just there when they need a house—you’re there to support them through every season of life. Here are five unique ways to do just that.
Tailored Market Updates: Everyone loves a market update, but here’s the trick—it must feel personal. Austin is such a dynamic city, and no two neighborhoods are alike. So, rather than sending a generic email with general stats, take the time to tailor updates for different clients. Perhaps you have clients in South Austin who are curious about how much their home has appreciated or a family in East Austin wondering if it’s the right time to move. Providing specific data about their neighborhood and offering insights that matter to them shows you care about their unique situation. Plus, you’re giving them valuable information that helps them make informed decisions about their future. It’s more than just numbers; it’s a way to show you’re invested in their journey.
Personalized Video Messages: In today’s fast-paced world, nothing says “I’m thinking about you” quite like a personal message. But we’re all so busy, and face-to-face meetings aren’t always possible. That’s where personalized video messages come in. Take a few minutes to record a short, personal video text for some of your key clients. It could be as simple as, “Hey Sarah, I was driving by your neighborhood the other day and thought of you. Hope you and the family are doing well! Let me know if you need anything.” It doesn’t have to be long, but the personal touch of seeing your face and hearing your voice will make a lasting impact.
Small Client Appreciation Events: Fall is the perfect time to host small, intimate client appreciation events; they don’t need to be fancy or over the top. A cozy coffee gathering, a backyard barbecue, or even a small group hike through local trails can be the perfect way to connect in a laid-back setting. The key is to make your clients feel appreciated without overwhelming them. Keep it personal, simple, and heartfelt. These small events allow you to deepen those relationships naturally and meaningfully while reminding clients that you value them beyond the transaction.
End-of-Year Strategy Sessions: As the year wraps up, many people think about what’s next. This is an excellent opportunity to offer your clients an end-of-year real estate strategy session. It’s not a sales pitch but a check-in to see where they are and how you can help them plan for the future. You can discuss their real estate goals, whether they’re considering upgrading, downsizing, or investing. Offering your time to help them strategize for 2025 shows you’re there to support them long-term and positions you as someone who cares about their success, not just the next deal.
Holiday Gratitude Campaign: There’s something special about the holidays that makes people pause and reflect. This is the perfect time to send personalized, handwritten thank-you notes to your clients. Yes, handwritten! A thoughtful, handwritten note can make all the difference in a world full of emails and texts. Take a moment to express gratitude for their trust and business over the past year. A simple “thank you” can go a long way in making clients feel appreciated and remembered. It’s a small gesture, but it leaves a big impact, especially when it comes from the heart.
Real estate isn’t just about houses; it’s about people. By finding unique and personal ways to connect with your database, you’re doing more than just keeping in touch—you’re building lasting relationships. So, take this season as an opportunity to reach out, reconnect, and remind your clients that you’re there for them—now and in the years to come.
