by Rachel Arterberry | Mar 14, 2025 | Featured Advertiser
Nestled in the heart of Texas, SouthStar Bank has been a pillar of community banking for more than a century. With a strong emphasis on local decision-making, community involvement, and employee development, SouthStar Bank sets itself apart from larger financial institutions by fostering personal relationships and providing customized financial solutions.
As marketing manager Keely McCarthy shares, the bank’s philosophy is simple: “We know you by your name, not a number.” This commitment to community and personalized service has made SouthStar Bank a trusted institution for generations.
A Century of Banking Excellence
Founded in 1920, SouthStar Bank has grown from a single location in Moulton, Texas, to 16 full-service branches across Central Texas, along with a loan production office in Austin. What started as a small, family-run bank has evolved into a modern financial institution with more than $1 billion in assets. Despite its growth, the bank remains true to its roots, carrying forward its tradition of community-focused banking.
In 2015, SouthStar Bank unified its various branches—previously operating under names like First Star, Lone Star, and Texas Star Bank—under a single banner. The Raymond G. Schindler family purchased the bank in 1981 and still holds the majority interest today, continuing to guide its mission and values.
Unlike large, impersonal banks, SouthStar Bank prides itself on its commitment to personalized service. According to McCarthy, who recently celebrated five years with the company, the bank’s dedication to knowing each customer personally is a key differentiator.
“You’ll always be greeted by name when you walk into your branch. We strive to welcome everyone, making them feel valued and respected,” she said.
Local decision-making is another standout feature. Because lending decisions are made at the community level, bankers can apply practical, common-sense standards when assessing loans.
“We know the people we serve, and that helps us find solutions tailored to their unique situations,” McCarthy said.
This hands-on approach ensures that customers receive the flexibility and consideration they deserve rather than being reduced to a credit score assessed by an out-of-state decision-maker.
A Strong Commitment to Volunteerism
SouthStar Bank firmly believes in giving back to the communities it serves. Its outreach efforts include sponsorships, donations, and hands-on volunteer work. In 2024, the bank partnered with Foundation Communities in Austin, a nonprofit organization supporting low-income individuals. Employees participated in the foundation’s supper club, providing meals and opportunities for social interaction among residents.
Beyond organized volunteer events, each SouthStar Bank branch is encouraged to support local causes that matter to their communities. Whether sponsoring local school programs, assisting small businesses through the Small Business Administration lending program, or donating to charitable organizations, the bank actively reinvests in its communities.
Investing in Employees
SouthStar Bank’s commitment to its employees is evident in its strong culture of professional development and internal promotion. McCarthy’s personal story is a testament to this philosophy.
She started as a marketing intern in 2020, expecting a six-month position to fulfill her college credit requirements. However, as the pandemic disrupted job markets, SouthStar Bank recognized her potential and extended her internship. Later, pleased with her efforts, the company created a full-time marketing coordinator position for her. After two years, she was promoted to marketing manager.
“They had complete faith in me,” she said. “They told me, ‘Do your best. If it’s too much, just let us know, and we’ll support you.’ That kind of investment in employees is rare.”
This culture of support extends beyond McCarthy’s experience. Her current marketing coordinator was initially a personal banker with a marketing degree. SouthStar Bank recognized his potential and promoted him into his desired field, allowing him to grow within the organization. The bank’s emphasis on developing talent from within ensures that employees feel valued and have opportunities to build long-term careers.
Additionally, SouthStar Bank boasts employees who have been with the institution for decades. One standout example is an employee celebrating 50 years with the bank—a testament to its positive work environment and strong employee retention.
SouthStar Bank’s Role in a Booming Texas Economy
As Central Texas, particularly the Austin area, experiences rapid growth, SouthStar Bank continues to adapt and expand. “Austin has become a mini Silicon Valley,” McCarthy said, referencing the influx of businesses and residents.
To meet the increasing demand, the bank opened a loan production office in Central Austin in 2023 and continues to hire across its branches. Despite its expansion, SouthStar Bank maintains its core values of personalized service and community commitment. “We may be small compared to national banks, but we offer all the modern features while still knowing our customers personally,” McCarthy said.
For those considering banking with SouthStar, McCarthy offers a simple yet powerful message: “Big banks might seem convenient, but they don’t know you. At SouthStar Bank, we build relationships, provide customized solutions, and genuinely care about our customers. Why not have modern banking features and outstanding customer service at the same time?”
Through its century-long legacy, commitment to volunteerism, investment in employees, and dedication to personal banking, SouthStar Bank stands out as a trusted financial institution deeply rooted in its community. Whether assisting customers with mortgages, supporting local businesses, or fostering career growth, SouthStar Bank continues to thrive by putting people first.
by Julie Jones | Mar 14, 2025 | Five Points Board of REALTORS
As a REALTOR®, you play a vital role in helping clients navigate one of the biggest financial and personal decisions of their lives. In today’s evolving market, having the right knowledge, tools, and network is key to ensuring a seamless homebuying experience. At the Five Points Board of REALTORS®, we provide local REALTORS® with access to expert resources, industry professionals, and advocacy efforts that support a strong real estate market in Williamson County and beyond.
Market Trends
Clients rely on their REALTOR® to provide insight into when to buy, how to price a home competitively, and how to navigate negotiations based on current market conditions. At the Five Points Board of REALTORS®, we offer educational resources, market reports, and networking opportunities to ensure our members have the knowledge and tools to stay ahead in an ever-changing industry.
Helping Clients Get Financially Prepared
As a trusted real estate professional, you know how important financial readiness is for homebuyers. Guiding your clients through the preapproval process can help them determine their purchasing power and set realistic expectations.
Our affiliate lenders offer a variety of loan options, including conventional loans, FHA loans with down payments as low as 3.5%, VA loans for eligible military buyers with no down payment, and down payment assistance programs.
By partnering with local lenders, you can help clients understand their options, maximize affordability, and confidently move forward in their homebuying journey.
Educating Clients on Costs Beyond the Purchase Price
Many first-time buyers focus solely on the listing price, but as REALTORS®, it’s important to ensure they understand the full financial commitment of homeownership. Beyond the down payment and mortgage, buyers should budget for:
• Closing costs, which typically range from 2% to 5% of the home price
• Home inspections and appraisals
• Property taxes and homeowners insurance
• Homeowners association (HOA) fees, if applicable
• Ongoing maintenance and potential repairs
With affiliate inspectors and title professionals as members of the Five Points Board of REALTORS®, you can confidently refer clients to trusted industry experts who will ensure the homebuying process is smooth and transparent.
Creating a Sense of Urgency and Being
Prepared to Move Quickly
While preparing to buy a home takes time, once the search begins, the process can move quickly. In a market where inventory is still limited in certain price ranges, homebuyers need to be prepared to act fast when they find a home that fits their needs. Delays in decision-making or securing financing can result in missing out on a desired property.
Encouraging buyers to consider their timeline and flexibility well in advance can help them avoid rushed decisions or scheduling conflicts. By ensuring that financing is in place, inspections are scheduled promptly, and buyers understand what to expect, you can help them move forward confidently and efficiently.
Your Network. Your Advantage.
At the Five Points Board of REALTORS®, we believe in strength through collaboration. Our members—including REALTORS®, lenders, title companies, inspectors, and other industry affiliates—form a strong local network dedicated to providing the best service to homebuyers in Williamson County. By leveraging our education, resources, and advocacy efforts, you can enhance your business, serve your clients with confidence, and help shape the future of real estate in the local market.
The Five Points Board of REALTORS® is committed to supporting its members and ensuring that homebuyers in Williamson County receive the best guidance, expertise, and opportunities available. Connect with us today to learn more about how we can help you and your clients succeed.
by Tawanna Verock | Mar 14, 2025 | Editor's Choice
Austin’s housing market reflects many of the same trends seen nationally, with buyers placing high value on certain amenities and home features. Recent research from REALTOR® organizations and local Austin brokers highlights a shift in buyer preferences toward energy efficiency, smart home technology, enhanced outdoor living, and flexible spaces for work and leisure. Below is an overview of common amenities in listings, emerging trends, and key shifts in what Austin homebuyers are looking for, supported by data and statistics.
Common Amenities in Listings
Core features – Many staple amenities appear in most single-family home listings. National surveys show buyers prioritize quality and functionality over sheer size. In fact, as the average new home size has slightly decreased (2,479 square feet in 2023, the lowest in 13 years), buyers are willing to sacrifice square footage if it means getting the features they want. According to the National Association of Home Builders (NAHB), 80% or more of home shoppers rate the following amenities as “essential” or “desirable”:
• Laundry room – A dedicated space for a washer and dryer (a top-requested feature).
• Patio or deck – Outdoor area for entertaining and relaxation.
• Energy-efficient windows – Energy Star-rated windows for better insulation.
• Exterior lighting and ceiling fans – Adequate outdoor lighting and ceiling fans, important for comfort, especially in warm climates.
• Storage space – Garage storage and walk-in pantries to accommodate family needs.
• Front porch and landscaping – Welcoming front porches and well-maintained yards for curb appeal.
• Main-floor bathroom – A full bathroom on the main level for convenience.
These basic features are extremely common in Austin listings. Air conditioning, in particular, is virtually a given in Texas and has become the single most important home feature for buyers nationwide—83% of buyers say A/C is “very important,” ranking it above any other home characteristic, even higher than staying within budget. Modern kitchens with islands and updated bathrooms also remain strong selling points, but increasingly, buyers expect homes to come with added touches and technology that enhance comfort and efficiency. This has led sellers and builders to highlight new types of amenities in their listings.
Energy-Efficient and Sustainable Features
Green upgrades are in high demand as Austin buyers grow more eco-conscious and mindful of energy costs. Energy-efficient improvements not only appeal to environmentally minded buyers but also promise lower utility bills, a big plus in the Texas heat. About 33% of recent homebuyers say heating and cooling costs are a “very important” factor in their purchase, the top-rated environmental consideration, and 31% say the same about energy-efficient windows, doors, and siding. In Texas, builders have taken note: Many new developments focus on sustainable construction and energy-efficient homes to cater to eco-conscious buyers. Common green features now touted in listings include high-performance insulation, Low-E windows, and Energy Star-rated appliances, all of which ranked among the top amenities desired by more than 80% of buyers in the NAHB survey.
Austin’s abundant sunshine is also driving interest in solar power. What used to be a niche upgrade is becoming mainstream; local Austin brokers report that solar panels are increasingly expected rather than optional. Homes with solar energy systems not only reduce monthly energy bills but signal a commitment to sustainability that resonates with today’s buyers. While only about 5% of buyers nationally considered solar panels a “very important” home feature as of 2022, this share may grow as solar technology becomes more affordable and Texas homeowners recall power grid challenges from recent years. Overall, investing in green amenities can pay off. One analysis found that energy-saving and smart home improvements can boost a home’s value by 3% to 5% on resale, underscoring how sought-after these features have become.
Smart Home Technology
High-tech amenities have moved from luxury to must-have for a growing segment of homebuyers. Austin’s tech-savvy population and the prevalence of remote work mean smart home technology is often expected in mid- to high-end listings. A recent National Association of REALTORS® study noted that 40% of homebuyers now actively look for smart home features during their search, and this demand is even higher in tech hubs like Austin. Buyers are looking for homes that can keep up with a modern, connected lifestyle. Popular smart amenities include:
• Smart thermostats – Programmable thermostats, often smartphone-controlled, to optimize comfort and energy use during Texas’ sweltering summers.
• Advanced security systems – Wi-Fi-enabled security cameras, video doorbells, and smart locks for peace of mind. Security cameras and video doorbells are among the fastest-growing home features over the past decade.
• Voice-activated controls – Voice assistants like Alexa and Google Home integrated to manage lighting, speakers, and appliances hands-free.
• Whole-home automation – Central hubs that connect lighting, HVAC, and even smart irrigation systems, allowing homeowners to monitor and control their property remotely.
Buyers see these technologies as adding both convenience and resale value. REALTORS® report that many clients aren’t just willing to invest in smart home tech—they expect it. Homes with extensive smart features can command a price premium. For example, smart security and climate control features help a home stand out; one survey of REALTORS® found that more than 40% had clients specifically interested in smart devices such as locks, lights, and thermostats as part of their home search. In Texas, where managing heat and storms is part of life, buyers appreciate tech like multi-zone HVAC systems and energy management systems that keep the home comfortable efficiently.
Outdoor Living Spaces
Outdoor amenities have taken on new importance, especially after the pandemic reinforced the value of having private outdoor space. In Austin’s mild winter and hot summer climate, features that enhance outdoor enjoyment are big selling points. Spacious yards, decks and patios, swimming pools, and outdoor kitchens are commonly highlighted in listings to entice buyers seeking an indoor-outdoor lifestyle. Zillow research confirms that buyers are willing to pay a premium for well-appointed outdoor spaces—homes advertising features like an outdoor kitchen, built-in grill, or pizza oven fetched about 2% more than otherwise similar homes.
Local market insights show that after 2020, Austin homebuyers increasingly prioritized space and fresh air. Properties with larger yards, pools, or proximity to parks saw heightened demand as remote workers sought more breathing room. Today, it’s common for listings to highlight decks, outdoor kitchens, and even sustainable landscaping with drought-resistant plants, allowing homeowners to maximize outdoor living while minimizing maintenance. In Central Texas, a pool can be a major attraction, especially if paired with energy-efficient pumps or solar heaters to keep operating costs down.
Home Offices and Flexible Spaces
The rise of remote and hybrid work has made home office space one of the most sought-after amenities in recent years. Austin’s large tech and professional workforce amplifies this trend. Many buyers now insist on a dedicated, productive workspace at home. A National Association of Home Builders survey found that nearly one in four buyers called a home office essential. Real estate data showed that homes advertising a defined office sold for about 3.4% more on average—over $12,000 on a median-priced home—and about nine days faster than comparable homes without one.
Austin’s single-family home listings are evolving to meet modern preferences. Buyers want efficiency, connectivity, and lifestyle flexibility, and homes that check these boxes are in the highest demand.
by Brandy Wuensch | Mar 14, 2025 | Austin Board of REALTORS
The real estate industry is more than just transactions—it’s about relationships, advocacy, education, and continuous growth. That’s why this month’s column focuses on ABoR Communities and how you can get involved.
Being active in ABoR Communities has been one of the best career moves I’ve made. It has helped me expand my network, develop leadership skills, and make a lasting impact. I encourage every ABoR member to explore how these communities can help shape their careers—and to actively participate in the conversations that strengthen our association and profession.
Curious about which community might be the best fit for you? Here’s a look at each of our communities and their work:
Global
In today’s market, real estate has no borders. The ABoR Global community connects agents with international opportunities, education, and networking to help navigate the complexities of global transactions. From cross-border investments to cultural training, ABoR Global broadens your scope beyond local markets. Learn more at UnlockMLS.com/Global.
Upcoming event: Join ABoR Global on March 27 for Choose Your Brew with Ireland, a dynamic event aimed at fostering global connections and celebrating the strong partnership between Ireland and the United States. Register at UnlockMLS.com/Classes-and-Events.
Foundation
The ABoR Foundation supports REALTORS® and the community through scholarships, disaster relief, and service initiatives. Getting involved strengthens local communities and connects you with a network of service-driven professionals. Learn more at UnlockMLS.com/Foundation.
Advocacy and Government Affairs
A thriving real estate industry relies on strong policy and representation. ABoR’s advocacy initiatives keep you informed about legislative changes, connect you with policymakers, and empower you to be a voice for homeownership and property rights. Whether through TREPAC or grassroots efforts, this community ensures REALTORS® remain at the forefront of industry advocacy. Learn more at UnlockMLS.com/Advocacy.
Upcoming event: REALTORS® from across Texas will gather at the Capitol on March 26 for REALTOR® Day at the Capitol. Register now at UnlockMLS.com/RealtorDay to see advocacy in action firsthand.
Diversity, Equity, Inclusion, and Belonging
Real estate is for everyone. ABoR’s Diversity, Equity, Inclusion, and Belonging initiatives foster an industry that reflects and serves the entire community. From fair housing education to leadership programs, this community is dedicated to equity, accessibility, and ensuring every agent has the opportunity to succeed. Learn more at UnlockMLS.com/Belonging.
ABoR Young Professionals Network (YPN)
Looking to accelerate your career and build meaningful connections? ABoR YPN is the place to be. Designed for up-and-coming REALTORS®, YPN provides mentorship, networking, and educational events tailored for those early in their careers. But don’t let the name fool you—this community is open to professionals of all experience levels.
Upcoming event: Join ABoR YPN on March 31 for a conversation with top influencers and social media professionals. Get tips and tricks from local experts to build your social media brand. Register at UnlockMLS.com/Classes-and-Events.
ABoR Strategic Partners
Success in real estate is about more than skills—it’s also about who you know. ABoR collaborates with local chapters of real estate organizations to offer professional development, networking, and advocacy opportunities. Each strategic partner holds a seat on the Diversity Committee, helping create initiatives that advance diversity, equity, and inclusion in our association, community, and industry. Learn more at UnlockMLS.com/StrategicPartners.
Invest in Yourself and Your Career: Get Involved!
Joining an ABoR Community is more than an investment in your career—it’s a commitment to lifelong learning, industry excellence, and making an impact. No matter your experience level, there’s an ABoR Community for you. To get involved, visit UnlockMLS.com/Volunteer. Volunteer applications open Sept. 1.
Looking for another great way to network? Join us at the 2024 ABoR Industry Awards Gala on Friday, May 2. This spectacular event is a perfect opportunity to celebrate our colleagues and profession. To learn more or purchase tickets, visit UnlockMLS.com/Celebrate.
by Tawanna Verock | Jan 16, 2025 | Editor's Choice
The landscape of housing in Texas has undergone a significant transformation in recent years, marking a pivotal shift in the state’s real estate dynamics. Once lauded for its affordability and accessibility, Texas is now grappling with rising costs that have made both buying and renting homes increasingly challenging for many residents. The economic prosperity that has characterized Texas, fueled by a booming job market and an influx of new residents, has inadvertently contributed to this issue. With housing prices surging across the state, many families find themselves struggling to keep up with escalating expenses, raising concerns about the long-term sustainability of the housing market.
The Current Housing Crisis
Recent data highlights a staggering deficit in the housing market, with an estimated need for an additional 320,000 homes in Texas. This shortfall, as identified by the housing policy group Up for Growth, is a key driver behind the escalating home prices and rental rates affecting communities statewide. Despite Texas leading the nation in new home construction, the overwhelming demand, combined with a limited supply of available properties, has sent housing costs soaring to unprecedented levels. As a result, many residents are being pushed into less desirable living conditions or are forced to relocate to areas farther from their workplaces, exacerbating the challenges of commuting and quality of life.
Legislative Responses on the Horizon
As Texas lawmakers prepare to convene in Austin for the upcoming legislative session, addressing the housing crisis is likely to be a top priority. Experts in real estate, urban planning, and housing advocacy are urging legislators to take decisive action to remedy the shortage and stabilize rising costs. The pressure to find workable solutions is mounting as community leaders and residents alike recognize the urgency of the situation.
Scott Norman, CEO of the Texas Association of Builders, emphasizes the critical nature of addressing this housing deficit, stating: “Our population is going to continue to increase in the next 30, 40 years. All of those people have to live somewhere.” This forward-looking perspective underscores the importance of proactive measures to ensure that Texas remains a viable option for future generations.
Revisiting Zoning Regulations
One significant avenue for reform lies in zoning regulations. Cities currently impose strict rules governing what types of homes can be built and where, often stifling development and innovation in housing solutions. Research suggests that easing these regulations could lead to a substantial boost in housing supply and help contain costs, making homes more accessible to a wider range of buyers and renters.
In 2023, lawmakers attempted to address this issue but faced setbacks due to pushback from various stakeholders. However, there is cautious optimism that proposals to revisit zoning laws will re-emerge in legislative discussions. State Sen. Paul Bettencourt highlights the need to eliminate regulatory hurdles, stating: “The starting point is to make sure that we don’t have obstacles like regulatory issues and local government that are making things worse.” By streamlining the approval processes and encouraging more flexible zoning practices, Texas could pave the way for a more vibrant and diverse housing market.
Accessory Dwelling Units (ADUs)
Another proposal that may be revived involves accessory dwelling units (ADUs), often referred to as granny flats or mother-in-law suites. These smaller, typically less expensive housing options could provide much-needed relief for homeowners looking to maximize their properties while also contributing to the overall housing supply. Despite previous attempts to pass legislation supporting the development of ADUs facing defeat, lawmakers such as State Sens. Bryan Hughes and Cody Vasut are reintroducing similar measures with renewed determination. The potential benefits of ADUs include not only increased housing availability but also enhanced intergenerational living arrangements, which can foster community cohesion.
Land Use and Lot Size Adjustments
State lawmakers are also considering modifying minimum lot-size requirements that currently dictate the amount of land necessary for single-family homes. These regulations can inflate housing costs by limiting the number of homes that can be developed in a given area. Vasut’s proposal aims to reduce the minimum lot sizes to 2,500 square feet, but only in larger cities, potentially fostering greater development flexibility and enabling more compact, affordable housing options.
The Debate Over Neighborhood Character
As discussions progress, a contentious issue arises regarding whether to apply these housing reforms in predominantly single-family neighborhoods. While many Texas cities favor standalone homes, there is resistance to introducing denser housing options, such as townhomes or duplexes, which could alleviate some of the pressure on the housing market. Proposals to allow alternative housing types in these areas often face opposition from existing homeowners, who express concerns over neighborhood character, property values, and the potential for increased traffic and congestion.
State Rep. Carl Tepper’s bill aims to protect single-family zones from such changes, reflecting the ongoing struggle between local control and the necessity for increased housing density. This debate encapsulates broader societal tensions regarding growth, community identity, and economic equity, emphasizing the complexity of the housing dilemma in Texas.
Broader Housing Strategies
Beyond zoning adjustments, lawmakers are exploring additional strategies to alleviate the housing crunch. The Texas Legislature is likely to consider a range of proposals aimed at addressing the multifaceted challenges of the housing market, including:
– Speeding up building permits to expedite housing development and reduce the time it takes to bring new homes to market.
– Addressing the impact of institutional investors on the housing market, as concerns rise over their influence on affordability and access to homes for average families.
– Initiatives focused on increasing housing availability for low-income families, a pressing need that has historically been overlooked but is now gaining traction in legislative discussions.
State Sens. Nathan Johnson and Royce West have introduced bills targeting the construction of affordable housing, signaling a push toward inclusivity in housing development. These efforts aim to ensure that a diverse range of housing options is available to all Texans, regardless of income level, and to promote equitable access to housing.
As Texas navigates its housing crisis, the upcoming legislative session presents both challenges and opportunities for meaningful change. The need for innovative solutions is urgent as the state’s economic growth continues to attract new residents seeking better opportunities. Balancing the interests of current homeowners with the pressing need for diverse housing options will be crucial in shaping a sustainable future for Texas’s housing market. The outcome of these discussions will likely have lasting implications for the state’s affordability, livability, and overall quality of life in the years to come. As stakeholders from various sectors come together to address this critical issue, the hope is that Texas can emerge with a housing strategy that meets the needs of its diverse population while preserving the unique character and charm that make the state so appealing.
by Tanya Chappell | Jan 16, 2025 | Women's Council of REALTORS
As I take a moment to reflect on the accomplishments of 2024, I am overwhelmed with gratitude for the exceptional journey we have undertaken together. This past year has been marked by significant growth, fruitful collaborations, and the establishment of new relationships that have enriched our community. Collectively, we have forged a robust network that inspires and uplifts each member, creating a foundation for a brighter future.
Looking Forward to 2025: A Renewed Commitment
With the dawn of 2025 on the horizon, I am filled with enthusiasm to build upon our collective achievements. My commitment to leading our network is fueled by a revitalized sense of purpose and passion. I extend my sincerest appreciation to all those who have steadfastly supported our vision and mission. Your unwavering belief in the Women’s Council of REALTORS Austin is a vital force that drives our momentum and empowers us to effect meaningful change within our industry and community.
I would like to convey my deepest gratitude to our early supporters: IPX 1031, Willow Bend Mortgage, Corridor Title, and Conventus. Your dedication to our mission has been instrumental, and we are privileged to have you alongside us on this journey.
Kickoff Event: Austin Roots & Bold Boots
To embark on 2025 with vigor, we are thrilled to announce an upcoming event that promises to be memorable: Austin Roots & Bold Boots. This evening will be a celebration of inspiration, leadership, and a glimpse into the exciting initiatives that await us in the coming year.
We invite you to join us for an extraordinary night that will feature live music, a distinguished guest speaker, delectable food and beverages, a raffle auction, and an atmosphere filled with joy.
Let us unite to honor our achievements and rekindle the sense of community that has always been the cornerstone of our mission—a vision that will guide us through 2025. This year, let us lead with confidence, inspire with intention, and fortify the collaborative roots that bind us.
Save the Date!
The 2025 Installation Event, Austin Roots & Bold Boots, will take place at 4:30 p.m. on Friday, Jan. 31, at the IBC Ballroom, 8998 Research Blvd.
The evening promises to an unforgettable evening for all. Your ongoing support is invaluable, and I eagerly anticipate the opportunity to celebrate with each of you. Here’s to a promising 2025, abundant with growth, unity, and success!
by Brandy Wuensch | Jan 16, 2025 | Austin Board of REALTORS
Every year is a new chapter, and I’m excited to begin this one with all of you as the new Unlock MLS and Austin Board of REALTORS® president. This year will be a year of change and growth—but above all, it will be what I am calling the “Year of Opportunity.”
Opportunity begins with ideas and vision, and as we step boldly into 2025, I’m eager to share some of the new innovations and initiatives that will shape the real estate landscape in our marketplace this year. At Unlock MLS and ABoR, we are redefining how REALTORS® conduct business and elevate their value to clients. Here’s a look at what you can expect this year.
Embracing Opportunities for All
My vision for 2025 is the “Year of Opportunity.” Merriam-Webster defines opportunity as “a set of circumstances that makes it possible to do something.” My mission is to create an environment where every member and subscriber feels empowered to explore new possibilities, grow their business, and contribute to our thriving community.
From professional development to advocacy efforts, every program Unlock MLS and ABoR offers should serve as a gateway for members to connect, learn, and succeed. Together, we can create a culture where disengagement is replaced with empowerment, unlocking the potential of those who may have felt overlooked or disconnected in the past.
Harnessing Innovation and Unlocking Opportunity
Opportunity starts with innovation, and I’m excited to share that a supercharged MLS is coming soon for Unlock MLS subscribers. On Feb. 25, Unlock MLS will become the first MLS in the country to offer an AI-powered listing entry and management system, a powerful new client portal, and a new CMA tool—all within the Matrix platform our subscribers trust and depend on. These enhancements will offer exclusive, powerful new technology, including:
Listing Manager: The first AI-powered Add/Edit module in Matrix streamlines listing creation with mobile functionality, automated data entry, and compliance checks—saving agents time and enhancing client interactions. Plus, subscribers will gain access to an entirely new, robust CMA tool.
OneHome: A sleek, agent-branded client portal that personalizes the home search experience with AI-powered property matches, real-time collaboration, and in-depth neighborhood insights. Together, these tools simplify workflows and elevate service.
This is a big change and an even bigger opportunity for your business. We want you to feel prepared and confident when these changes launch. You can learn more and access resources to prepare for these updates by visiting our Unlock Opportunity Resource Hub at UnlockMLS.com/Opportunity.
Building Opportunities for Connection and Collaboration
During my tenure as the leader of the Diversity Committee, we prioritized making every member feel welcome and valued. This experience underscored the importance of fostering meaningful connections and open communication. I believe that by offering more chances for connection—through networking events, educational programming, and volunteer opportunities—we can bridge gaps and build a stronger, more inclusive organization. By fostering collaboration and connection, we can generate creative solutions and uncover new opportunities that will drive our association, and our businesses, forward.
Looking Ahead
I believe 2025 will be a year filled with promise, and I’m confident that together we’ll seize every opportunity to grow and succeed. I encourage you to stay engaged in our profession, embrace the challenges ahead, inspire one another, and make this new chapter truly remarkable for all Unlock MLS subscribers and ABoR members.
Here’s to a successful, collaborative, and opportunity-filled year!
by Julie Jones | Jan 16, 2025 | Five Points Board of REALTORS
The Williamson County Association of REALTORS® and the Bastrop County Board of REALTORS® have joined forces to create the Five Points Board of REALTORS®, a unified organization dedicated to providing enhanced resources, advocacy, and support for real estate professionals across both regions. This merger marks a significant milestone, aligning two strong associations under one mission to better serve members and their communities.
Rooted in the shared values of integrity, ethics, competency, education, and fidelity, the Five Points Board of REALTORS® is committed to helping its members excel in an ever-changing market. This merger is more than a structural change—it’s a renewed commitment to excellence.
A Unified Vision for 2025
As we look ahead, 2025 is all about empowering our members to thrive through education, connection, advocacy, and safety. Here’s what’s in store:
– Advocacy for Homeownership: Advocacy remains a cornerstone of our mission. We will continue to champion policies that promote homeownership and protect private property rights, ensuring REALTORS® have a strong voice at every level of government.
– Expanded Education: Membership includes 18 CE hours, with many additional opportunities to learn and grow. From staying ahead of industry trends to mastering professional skills, we’re equipping REALTORS® to succeed at every level.
– Networking and Community Engagement: Build lasting relationships through our networking events and engage with local leaders through economic and city updates. Staying connected means staying ahead.
– Safety First: With membership, REALTORS® gain access to Forewarn, a cutting-edge safety app that enhances security and peace of mind for professionals in the field. This vital tool is just one more way we’re prioritizing member safety.
The Value of Membership
Belonging to your local REALTOR® association is about more than professional growth—it’s about being part of a community dedicated to excellence. Members of the Five Points Board of REALTORS® enjoy unparalleled resources, strong advocacy, and a supportive network.
Here’s how you can make the most of your membership:
– Volunteer Opportunities: Make a difference, grow your network, and gain leadership experience by giving back to your association and community.
– Leadership Development: Step into leadership roles at the board and in your profession, expanding your expertise and influence.
– Community Engagement: Deepen your connection to the communities you serve while building your reputation as a trusted resource.
Mark Your Calendar!
Don’t miss our Super Bowl of Builders at Dell Diamond on Feb. 6! This free event is your chance to connect with industry leaders, engage with top builders, and enjoy a dynamic day of networking and fun. It’s an event you won’t want to miss!
With a bold agenda for 2025, the Five Points Board of REALTORS® is ready to deliver a year of growth, innovation, and success. Let’s build a stronger future together!
by Tawanna Verock | Dec 13, 2024 | Editor's Choice
In the fast-paced world of real estate, first impressions are everything. With the majority of buyers beginning their home search online, captivating listing photos have become a non-negotiable element in selling homes quickly and at the best price. The National Association of REALTORS® (NAR) reports that 97% of buyers use the internet during their search, and high-quality images often determine whether a buyer clicks to learn more or moves on to the next listing. Texas REALTORS® reinforce this point, emphasizing that professional, eye-pleasing photos can dramatically boost a home’s appeal and generate more interest.
If you’re looking to attract more buyers, here’s how to ensure your listing photos stand out in a crowded marketplace.
Preparation is the Foundation
of Success
Great listing photos start with thorough preparation. A home that is clean, organized, and free of clutter allows its best features to shine. Potential buyers need to be able to envision themselves living in the space, which means removing personal items such as family photos, children’s artwork, and anything that makes the home feel too specific to the current owner.
Focus on creating a neutral, welcoming environment. Texas REALTORS® recommend paying particular attention to the kitchen, bathrooms, and main living areas, as these are the spaces that tend to leave the strongest impressions. Ensure countertops are clear, furniture is arranged to maximize flow, and decor is kept simple yet inviting.
Staging is an additional step that can pay significant dividends. NAR data shows that staged homes sell faster and often for higher prices than non-staged properties. In fact, the same report highlights that buyers are willing to pay more for homes that look move-in ready. In a city like Austin, staging outdoor spaces can also be a game-changer. From cozy patios to modern rooftop decks, showcasing how these areas can be used for relaxation or entertaining is key to capturing buyers’ attention.
Professional Photography: An Investment in Success
While it might be tempting to take photos yourself, hiring a professional real estate photographer is one of the best investments you can make when selling a home. Professional photographers bring expertise, specialized equipment, and a keen eye for capturing a home’s most attractive features. They use advanced techniques such as high dynamic range (HDR) photography, which balances light and shadow, ensuring that every room looks bright, vibrant, and inviting.
In a state as diverse as Texas, real estate photographers are accustomed to highlighting the unique characteristics of properties, whether it’s a contemporary urban condo or a sprawling suburban home. Austin, in particular, offers a wide range of architectural styles, from mid-century modern designs to Craftsman bungalows. A professional photographer knows how to emphasize these details, ensuring the listing resonates with buyers seeking Austin’s eclectic charm.
Lighting: The Secret Ingredient
Lighting is one of the most critical factors in creating stunning listing photos. Natural light is your best friend, as it adds warmth and dimension to photos. Schedule your shoot during the “golden hour,” which occurs shortly after sunrise or before sunset. This time of day offers soft, diffused light that enhances the home’s appearance without harsh shadows or glare.
For interior shots, open all curtains and blinds to let in as much natural light as possible. Balance this with artificial lighting to avoid overly dark corners. Ensure all light bulbs are of the same color temperature to create a cohesive and appealing look throughout the home. When photographing exterior spaces, pay attention to how shadows fall across the property and make adjustments as needed.
Highlight the Home’s Best Features
Not all rooms or features carry the same weight when it comes to buyer interest. Focus your efforts on capturing the spaces and details that are most likely to appeal to potential buyers. These often include:
Kitchens: Buyers love kitchens that feel spacious, functional, and modern. Highlight clean countertops, updated appliances, and ample storage space. If the kitchen has a standout feature, such as a farmhouse sink or a stylish backsplash, make sure to emphasize it.
Bathrooms: Create a spa-like feel by showcasing sparkling clean surfaces, fresh towels, and elegant fixtures. Bathrooms should feel luxurious and relaxing.
Living Areas: Emphasize open layouts, cozy seating arrangements, and natural light. If the home has unique architectural features like exposed beams or a stone fireplace, make these elements a focal point.
Outdoor Spaces: With Texas’ warm climate, outdoor living areas are a major selling point. Highlight well-maintained lawns, inviting patios, or scenic views. If the property includes a pool or garden, these should be prominently featured.
Edit with Integrity
Photo editing is a valuable tool that can enhance listing images, but it must be done carefully to maintain trust with potential buyers. Use editing software to adjust brightness, contrast, and color balance, but avoid over-editing or altering the property to the point that it looks misleading. Buyers who feel let down after visiting a home that doesn’t match its photos are less likely to make an offer.
Instead, focus on enhancing the natural beauty of the home. Subtle adjustments can make a significant difference, ensuring that the photos look polished while still being an honest representation of the property.
Optimize for Online Platforms
Since most buyers will view the listing online, optimizing your photos for digital platforms is essential. Ensure images are resized for fast loading times without sacrificing quality. Each platform, whether it’s an MLS site or a real estate website, may have specific requirements for photo dimensions and resolution—make sure your images comply with these standards.
Adding descriptive alt text to photos is another important step, as it makes your listing accessible to visually impaired buyers. For example, an alt text description might read, “Bright kitchen with quartz countertops, stainless steel appliances, and a large island with seating for four.”
Why Great Photos Matter
The importance of high-quality listing photos cannot be overstated. According to NAR, homes with professional photography receive 61% more views and are more likely to sell quickly. Eye-pleasing photos create an emotional connection with buyers, making them more likely to schedule a showing and envision themselves living in the home.
By taking the time to prepare the property, hire a professional, and focus on key details, you’ll give your listings the competitive edge needed in today’s market. In real estate, a picture truly is worth a thousand words—and often thousands of dollars.
by Kent Redding | Dec 13, 2024 | Austin Board of REALTORS
As we approach the end of 2024, I am proud to reflect on the remarkable progress and accomplishments our ABoR and Unlock MLS community has achieved this year. It has been an honor to serve as president during this year of innovation, collaboration, and heartfelt service—a true testament to the power of REALTORS® working together to elevate our industry and strengthen our communities. Below are a few highlights of 2024:
Unlocking the Power of Data: The Launch of UnlockStats
One of our most exciting milestones this year was the launch of UnlockStats, a groundbreaking analytics tool integrated with Unlock MLS. UnlockStats empowers REALTORS® with on-demand access to comprehensive residential and rental real estate data.
Whether analyzing neighborhood trends, preparing market reports, or forecasting rental potential, UnlockStats provides the insights needed to make informed decisions. This tool is already transforming how we serve our clients, enabling REALTORS® to deliver data-driven strategies and stay ahead in a competitive market.
Subscribers can take advantage of this free benefit at UnlockMLS.com/UnlockStats.
Right Here, Right Now: Supporting Members Through NAR Settlement Updates
This year brought significant shifts to the real estate landscape, including the National Association of REALTORS®-required settlement changes. These updates presented challenges, but Unlock MLS and ABoR quickly developed the Right Here, Right Now Resource Hub to provide resources, training, and ongoing support to ensure a seamless transition.
Through classes, events, and tailored resources, we worked diligently to help REALTORS® understand and adapt to these changes. Our goal was not just compliance but empowering members to thrive in a rapidly evolving market. Your adaptability and professionalism throughout this process exemplify the strength of the REALTOR® community.
Members can find Right Here, Right Now resources at UnlockMLS.com/RightNow.
Giving Back and Making an Impact
With the ABoR Foundation
The ABoR Foundation has been busy in 2024. This year marked our largest REALTOR® Service Day, an event that embodies our commitment to giving back to the communities we serve. In partnership with the Central Texas Food Bank, REALTORS® from across Austin came together to fight hunger and support families in need.
The numbers tell only part of the story: thousands of meals provided, hundreds of volunteers mobilized, and countless lives touched. What truly stands out is the sense of unity and purpose that Service Day inspires.
Strengthening Partnerships: Community
First! Village
The ABoR Foundation also deepened its relationship with Community First! Village, a transformative community that provides affordable, permanent housing and a supportive environment for individuals experiencing chronic homelessness.
By working closely with their leadership and neighbors, REALTORS® helped amplify their mission, participated in meaningful projects, and explored new ways to collaborate. This growing partnership reflects our shared values and commitment to creating a more inclusive and compassionate Central Texas.
Join the ABoR Foundation and be a part of something amazing at UnlockMLS.com/Foundation.
Expanding Horizons: The North American Global Congress and Central Texas Housing Summit
This year also saw a successful North American Global Congress. This inaugural three-day event brought together thought leaders, industry experts, and REALTORS® from across the world to ABoR Headquarters to explore emerging trends, exchange ideas, and forge international connections.
This event was hosted in tandem with the Central Texas Housing Summit, where participants heard an update on international homebuying trends from the 2024 Central Texas Homebuyers Report, presented by Unlock MLS Housing Economist Dr. Clare Knapp.
Looking Ahead
As your 2024 board president, I am deeply inspired by the consistent innovation and dedication demonstrated by our members. From launching new tools like the Forewarn app and CubiCasa to UnlockStats and stepping up to support our neighbors, Unlock MLS subscribers and ABoR members are more than just professionals—we are leaders and change-makers.
As we gear up for 2025, let’s continue to set the bar high, harnessing technology, advocating for our industry, and serving our communities with heart and purpose. Together, we are not only shaping the future of real estate but also leaving a legacy of service and excellence.
Thank you for making 2024 a year to remember. It has been my highest honor to serve as your president!
