Are you ready for the changes coming to our MLS and marketplace on August 13? Things are moving quickly as we prepare for the NAR-required MLS rules and broker business practice changes. Unlock MLS is consistently releasing new information and resources to ensure you are ready when the changes roll out. Here is a summary of the new resources available right now.
Your Questions Answered
To ensure everyone moves into this transition with confidence, Unlock MLS recently released a list of FAQs related to the upcoming changes, which will be updated as new information arises. Download the FAQs via the Right Here, Right Now resource hub at ABoR.com/RightNow.
We’ve Got You Covered: Seven Additional Forms Released
As your president, I, along with the board, am diligently listening to your feedback. Based on your input, we’ve updated the four original forms from our May Right Here, Right Now campaign and added seven more, bringing your transaction resources to 11 optional and proprietary forms to aid in this transition.
Here is a list of all 11 forms with brief descriptions. Access them at ABoR.com/RightNow:
1. NEW (Lease Transaction) Addendum Confirming Broker Compensation – This addendum confirms who will pay each portion of the compensation to be paid to the brokers in the transaction associated with the contract to which it is attached.
2. NEW Amendment to Buyer-Tenant Representation Agreement – An evergreen amendment to be used with Buyer/Tenant Representation Agreement(s).
3. NEW Amendment to Real Estate Listing Agreement (Unlock MLS) – An evergreen amendment to be used with Exclusive Right to Sell Agreement(s).
4. NEW Amendment To Residential Real Estate Listing Agreement (NAR Settlement Compliance) – An amendment intended to be used in conjunction with active listing agreements executed prior to August 13 that includes the required disclosures under the new Unlock MLS rules taking effect August 13. Use of this amendment will bring current agreements into compliance with the new Unlock MLS rules and the requirements of the NAR settlement.
5. NEWResidential Listing Agreement Exclusive Right to Lease – This agreement is a contract between a landlord and a real estate broker, granting the broker the exclusive right to lease the landlord’s property.
6. NEWResidential Listing Agreement Exclusive Right to Sell – The Exclusive Right to Sell Agreement is a binding contract between a property seller and a real estate broker. It grants the broker the exclusive right to market and sell the property. Let’s dive into the key sections and important legal points under Texas real estate law.
7. NEWUnrepresented Buyer Tenant Acknowledgment – An acknowledgment and disclosure form that confirms an unrepresented buyer has been advised of the role and duties of the Listing Broker or Broker Associate in conjunction with a property the buyer is seeking to tour.
8. Addendum Confirming Broker Compensation (Sale Transaction) – This addendum to sales contracts confirms who will pay each portion of the compensation to be paid to the brokers in the transaction associated with the contract to which it is attached.
9. Buyer/Tenant Representation Agreement (Limited Services) – This form has a single-day term and allows agents to list multiple property addresses to be shown as well as list the provision of services in addition to showing the property(ies).
10. Buyer/Tenant Representation Agreement (Short Form) – A one-page buyer/tenant representation form. *Note: Intermediary section has been omitted. As a result, there is currently no authorization in the short form for the Buyer’s Broker to act as an intermediary (and show the broker’s own listings).
11. Residential Buyer Tenant Representation Agreement (Long Form) – This form includes the necessary protections and transparency offered by a traditional buyer’s rep agreement and clearly discloses how much a buyer/renter will pay their agent for their services.
Dive deeper into these new forms by tuning into our MLS Quick Tip video playlist where you’ll find a breakdown of each form. Access the YouTube playlist at ABoR.com/NewForms.
Alongside these FAQs and new forms, you can download additional resources at ABoR.com/RightNow, including the new Buyer’s Agent Portfolio featuring research on demographic trends in Austin, a Buy vs. Rent Addendum, mid-year review, and a leasing report.
Take Advantage of Upcoming Education & Events Surrounding MLS Rules Changes
• July 23 – Broker & Sales Manager Forum: Navigate upcoming MLS rules and business practice changes for your brokerage with confidence. Join other brokers to maximize this moment ahead of anyone else. Register at ABoR.com/Events.
• August 1 – MLS Power Hour: This summer’s MLS rules and business practice changes are a once-in-a-generation opportunity for agents to own their value and gain a competitive edge in the market. Deep dive into the new MLS rules and compliance changes. Register at ABoR.com/Events.
• Buyer’s Agent Education Track: Check out our ongoing buyer’s education at ABoR.com/course-type/buyers-agent-track.
I’ve said it before and I’ll say it again: If you’re a broker, it’s crucial to update your business practices and train your agents before the August 13 deadline. Agents, sales managers and team leads, ensure you are in lockstep with your broker to comply with these new practices. We’ll continue to navigate this together, and the ABoR team and I are here to support you.
The Texas REALTORS® Shaping Texas Conference is just around the corner with a full slate of courses, and Texas RRC has an exciting lineup for those heading to Grapevine next month. Join us on August 25 for our luncheon and mastermind, featuring our RRC National President, Tricia Nekota. The next day, we have two CE courses: “Serving Clients with Special Needs” and “Steal These Ideas,” both new to Texas audiences and sure to captivate. I hope to see as many Austin-area agents there as possible! Conferences like this are a fantastic opportunity to meet agents and broaden your referral network. With attendees from across the state and overseas, you will surely walk away with a hefty stack of business cards.
But what do you do with those cards once you get home? Are you leveraging those connections or simply scanning them into your phone and forgetting about them? With so much in-state migration, these agents should be added to your CRM and placed on a follow-up plan so you can remain top of mind for months and years to come. One agent I met at a conference several years ago is a master at remaining top of mind with agents in her database, and thus, referrals make up about 35% of her annual transactions.
Stacie Duffy, with Novella Real Estate in Denver, Colorado, scans business cards into her CRM at the end of each day, noting when and where she met the agent and any Mackay 66 facts she learned while speaking to them. Each month, she calls or texts to see how the agent is doing, asks about the market, and shares information about Denver’s statistics. Every quarter, she sends a small, unbranded item of value with a branded notecard, reminding the agent of who she is and what her market area is. I have received a Wendy’s Frosty gift card, felt furniture pads, a screen cleaner, and a magnifier. All items are thin, lightweight, and easily fit in a standard greeting card envelope. She also tries to send something to surprise and delight each agent in her database each year. Stacie follows everyone on social media and when something stands out to her, she acts upon it. This year, she sent a car organizer, a hat with the agent’s dog, funny socks, and an item someone had complimented in one of her weekly tip videos. She has these delivered from Amazon and Etsy to minimize shipping costs and budgets $10-$15 per person.
In addition to the quarterly notecards, she also sends holiday and personalized birthday cards. Her cards, including the envelopes, are custom-made using Canva Create. She includes her logo on the card’s interior and exterior and signs each one for that personal touch before sealing them in her branded envelope. That brand extension is great because you know Stacie Duffy has sent something special when you see that brown-speckled envelope in the mailbox.
This month, Stacie is our featured presenter for the final installment of the Summer Sizzler Series on August 15 at 2 p.m. This virtual event will begin with networking breakouts to meet agents nationwide in a small setting. Stacie will then walk you through her agent follow-up system, including her items of value and how to create easy mailers that resonate with agents to drive referrals. We’ll end with a discussion on how to apply the techniques to your business immediately and ideas from other attendees. To register for this complimentary event, visit Texas.CRS.com.
As the president of the Women’s Council of Realtors Austin, I am thrilled to share some exciting updates and upcoming events that will greatly benefit our members and the broader real estate community. Our recent “Toes, Tidbits, and Bingo” event was a success. Attendees enjoyed engaging in bingo while also gaining valuable knowledge from slides provided regarding NAR and buyer agent techniques to show their value. Events like these exemplify our focus on providing our members with value to help them grow professionally and as leaders.
2025 Elections
Elections for the state have been completed. Congratulations to the 2025 Texas Board and District Vice Presidents. Our 2025 local council elections are just around the corner, set for July 18. I hope to see all members there. I look forward to the innovative strategies and dynamic leadership these individuals will contribute, helping us grow stronger and more connected.
Upcoming Events
Save the date: August 24. We will host our “Reels for Real Estate” class, where you’ll learn how to create engaging real estate reels in less than five minutes. Don’t miss this opportunity to elevate your marketing game and stay ahead in the competitive real estate market.
September 11, we will bring you an insightful panel discussion on seller and buyer challenges, hosted at the Austin Board of REALTORS main headquarters. This event will feature seasoned experts who will share their experiences and strategies for navigating the complexities of today’s real estate transactions.
The Texas Realtor Conference is fast approaching, and I encourage you to get involved with the Women’s Council of Realtors Austin. This event offers valuable certifications that not only demonstrate your commitment to professional excellence but also provide significant value to your clients. With the upcoming changes and opportunities in the real estate landscape, now is the perfect time to invest in your professional development.
To stay updated on all our additional educational opportunities and virtual classes, be sure to follow us on social media. As a member, you’ll have access to a wealth of resources designed to support your continuous growth and development in the industry. We are excited about the future and look forward to your active participation in these events and initiatives. Together, we will continue to build a strong, vibrant network of real estate professionals dedicated to leadership and growth.
It’s evident our profession has had to adapt to unprecedented challenges over the past year. The good news is that we are starting to see the light at the end of the tunnel and can embrace these changes and implement them into practice.
The recent settlement between the National Association of REALTORS® and home seller plaintiffs brings significant changes to MLS policies nationwide while preserving crucial aspects of the existing system. These changes are set to take effect in August.
However, Texas REALTORS® have already begun implementing them with updated and revised forms launched in June. These changes aim to enhance transparency, fairness, and consumer choice in real estate transactions.
Key changes include:
1. Removal of Compensation Offers in MLS Listings: The “offer of compensation” field in MLS listings will be eliminated. Previously, listing brokers were required to enter an amount, even if set at zero. This field will be removed entirely, requiring agents and brokers to negotiate compensation with clients outside of the MLS.
2. Mandatory Written Buyer Agreements: Texas is known for high participation in using Buyer Rep. Agreements, so this change should be easy to implement.
Starting next month, REALTORS® must secure a written agreement with all buyers before conducting any home tours, either in-person or virtual. These agreements must outline the services provided and expected compensation, promoting transparency between agents and clients. This change ensures buyers understand the costs and services upfront.
When discussing these changes with consumers, it’s important to use clear, straightforward language. As REALTORS®, we show our value by reducing the stress of the homebuying and selling process. Moving forward, we must be transparent about our services and costs. Our value lies in providing expert guidance, handling complex transactions, and offering personalized, ethical service. We are dedicated to helping our clients navigate the real estate market with confidence and success.
We’ve proven our resilience time and again, overcoming every challenge. Now is not the time to become fatigued by the changes we have faced and continue to face. I encourage you to lean on your broker, your Association, and your network. Together, we can emerge stronger than ever.
WCREALTORS is here to support you through these changes and ensure your business thrives by providing valuable education and resources.
Retirement communities have often been misunderstood, with numerous myths and misconceptions clouding their true value. As real estate agents, it’s essential to have a clear understanding of these communities to better serve clients considering this lifestyle option. This article aims to dispel common myths about retirement communities and provide a factual perspective to aid in guiding potential residents.
Misconception 1: Retirement Communities Are Only for the Very Old
One of the most prevalent misconceptions is that retirement communities cater exclusively to the very old. In reality, these communities welcome a diverse age range, typically starting at 55. Many younger retirees seek out these communities to enjoy an active lifestyle without the burdens of home maintenance. This environment provides opportunities for socialization, fitness activities, and hobbies that attract not just the elderly but also younger, more active retirees. According to Texas REALTORS, 55+ communities have a significant impact on the aging population by offering amenities and social opportunities that support a healthy and active lifestyle.
Misconception 2: Retirement Communities Are Depressing Places
Another common myth is that retirement communities are dull and depressing. This couldn’t be further from the truth. Modern retirement communities are designed to foster a vibrant and active lifestyle. Residents often have access to amenities such as swimming pools, fitness centers, golf courses, and even cultural activities like art classes and music events. These communities prioritize creating a lively atmosphere that promotes health and well-being. Texas Health and Human Services’ “Aging Texas Well” initiative highlights how these communities focus on enhancing the quality of life for older adults through engagement and activities that promote well-being and social interaction.
Misconception 3: Lack of Independence
A major concern for many is the fear of losing independence. Contrary to this belief, retirement communities offer various living arrangements that cater to different levels of independence. From fully independent living units to assisted living and memory care, residents can choose the level of support they need. This flexibility allows individuals to maintain their independence while having access to assistance if required. The National Institute on Aging emphasizes that these options help residents feel secure and supported, knowing that help is available if needed, without compromising their autonomy.
Misconception 4: Expensive and Only for the Wealthy
There’s a widespread belief that retirement communities are prohibitively expensive and only accessible to the wealthy. While it’s true that some luxury communities come with a high price tag, there are many affordable options available. When compared to the combined costs of maintaining a home, paying property taxes, and covering utilities and maintenance, retirement communities can be a cost-effective solution. Additionally, many communities offer various pricing plans and financial assistance programs to make them more accessible. Texas REALTORS provides insight into the diverse pricing structures and financial models that make these communities attainable for a broader range of seniors.
Misconception 5: Limited Social Interaction
Some people think that moving to a retirement community means a loss of social connections. On the contrary, these communities are designed to encourage social interaction and community engagement. From organized events and group outings to common dining areas and clubs, residents have numerous opportunities to build friendships and participate in communal activities. This social engagement is crucial for mental and emotional well-being, especially as people age. Texas Health and Human Services notes the positive impact of social interaction on mental health, emphasizing how retirement communities foster a sense of belonging and reduce the risk of isolation.
Understanding the realities of retirement communities is crucial for real estate agents who guide clients through their housing options. By dispelling these common misconceptions, agents can help clients make informed decisions that enhance their quality of life. Retirement communities offer diverse, vibrant, and supportive environments that cater to a wide range of needs and preferences, making them a viable and attractive option for many retirees. With the right information, real estate agents can play a key role in helping clients find a community that aligns with their lifestyle and needs.
Texas, known for its vast landscapes, vibrant cities, and diverse culture, has become a magnet for homebuyers. Drawn by its booming economy, favorable tax conditions, and varied lifestyle options, Texas homebuyers represent a broad spectrum of demographics with distinct preferences and requirements. This article delves into the profiles of Texas homebuyers and explores what they seek in the housing market today. By understanding these factors, real estate professionals can better cater to the needs of this dynamic market.
Demographic Landscape of Texas Homebuyers
Texas attracts a diverse range of age groups, each with unique housing preferences. Millennials, aged 25-40, are a significant force in the Texas housing market. Many are entering their prime home-buying years, seeking affordable housing, good school districts, and proximity to employment hubs. The Gen X group, aged 41-56, typically looks for larger homes to accommodate growing families, prioritizing features such as additional bedrooms, larger yards, and family-friendly communities. Many baby boomers, aged 57-75, are downsizing or relocating for retirement. They often seek smaller, low-maintenance homes in peaceful neighborhoods, sometimes near healthcare facilities and recreational amenities.
Geographic Preferences
The preferences of Texas homebuyers can also be broken down by geographic region, reflecting the diverse nature of the state. Major cities like Austin, Houston, Dallas, and San Antonio attract those looking for a bustling urban lifestyle with access to jobs, cultural amenities, and vibrant social scenes. Urban buyers often prioritize convenience, walkability, and proximity to work. Suburbs around these major cities, such as Plano, Sugar Land, and Round Rock, appeal to those seeking a balance between urban amenities and more spacious, family-friendly environments. Good schools, safety, and community features are high on the list for these buyers. Rural areas attract those looking for more land and privacy. This group may include retirees, remote workers, and those interested in agricultural opportunities or simply a quieter lifestyle.
Economic Considerations
Income levels significantly influence home-buying preferences and capabilities. High-income buyers are typically found in affluent neighborhoods, looking for luxury homes with high-end features such as custom designs, smart home technology, and premium locations. Middle-income buyers often focus on value, seeking homes that provide a balance of quality and affordability. Key considerations include good schools, safe neighborhoods, and proximity to work. Low-income buyers often look for the most affordable options, including smaller homes or fixer-uppers. Access to financial assistance programs and affordable housing initiatives can be crucial for these buyer.
Financial factors play a significant role in home-buying decisions. Fluctuating interest rates significantly impact buying power and decisions. Lower rates generally increase buying activity, while higher rates can dampen the market. Texas has no state income tax, but property taxes are relatively high. This factor influences the affordability of homes and is a critical consideration for buyers.
Home Features and Preferences
Modern Texas homebuyers have specific preferences when it comes to home features. Open-concept living spaces are highly desired for their versatility and the sense of spaciousness they provide. With a growing focus on sustainability, energy-efficient homes with features like solar panels, energy-saving appliances, and effective insulation are increasingly popular. Given Texas’ favorable climate, features like patios, outdoor kitchens, and large yards are highly valued. Smart home features, including automated lighting, security systems, and climate control, appeal to tech-savvy buyers across all age groups.
Community and Lifestyle
Homebuyers also consider community and lifestyle factors when making their decisions. Quality school districts are a top priority for families with children, influencing the choice of neighborhoods. Low crime rates and community safety are essential for all homebuyers, impacting both urban and suburban preferences. Proximity to amenities such as parks, shopping centers, restaurants, and healthcare facilities enhances the attractiveness of a location. Access to major highways and public transportation options can be critical, especially for those working in urban centers.
Market Trends
Current trends influencing the Texas housing market include the rise of remote work. This has increased demand for homes with dedicated office spaces and good internet connectivity, allowing for flexibility in location choices. Influxes from other states, particularly California, are shaping the market dynamics, increasing demand and influencing price trends. There is also a growing emphasis on sustainable living, with buyers seeking homes that support an eco-friendly lifestyle.
Challenges for Texas Homebuyers
One of the significant challenges in the Texas housing market is the inventory shortage, leading to increased competition and higher prices. Rapid population growth and a robust economy have fueled high demand, outpacing the available housing supply, particularly in major cities. Supply chain disruptions and labor shortages have caused delays in new construction, exacerbating the inventory issue.
Affordability remains a critical issue, particularly for first-time buyers and lower-income families. Home prices in Texas have been rising steadily, driven by high demand and low inventory. This trend puts pressure on affordability, especially in urban areas. Access to down payment assistance programs and affordable mortgage options is crucial for maintaining accessibility to homeownership.
Future of Texas Homebuying
The future landscape of Texas homebuying will be shaped by several demographic shifts. As baby boomers continue to retire, there will be increased demand for retirement-friendly housing options, including smaller, low-maintenance homes and communities with healthcare amenities. Millennials will continue to be a driving force in the housing market, influencing trends towards tech-savvy, sustainable, and flexible living spaces.
Economic conditions and policy decisions will also play crucial roles. Continued economic growth in Texas will support a robust housing market, although it may also lead to further price increases and affordability challenges. Policy measures aimed at increasing housing affordability and addressing inventory shortages will be critical. This includes zoning reforms, incentives for affordable housing development, and support for first-time buyers.
Technological advancements will continue to influence homebuying behaviors and preferences. The use of VR technology for home tours is likely to become more widespread, providing buyers with convenient ways to explore properties remotely. Artificial intelligence and big data analytics will play a more significant role in personalized home search experiences, matching buyers with properties that meet their exact criteria.
Understanding the profiles and preferences of Texas homebuyers is essential for navigating the state’s dynamic real estate market. From millennials seeking affordability and tech integration to baby boomers looking for comfortable retirement options, the diverse needs of Texas homebuyers shape the demand for various home features and community attributes. Economic conditions, demographic shifts, and technological advancements will continue to influence these preferences, presenting both challenges and opportunities for real estate professionals in the Lone Star State.
By staying attuned to these trends and addressing the key concerns of homebuyers, industry stakeholders can better meet the evolving demands of the market, ensuring a vibrant and sustainable future for real estate.
The Greater Austin area is kicking off its spring selling season with a record number of homes on the market. With such a crowded field, how can your listings stand out? Canva Pro could be your secret weapon. Think of Canva Pro as your personal design assistant, available to help at a moment’s notice. It offers a wide range of templates, from eye-catching property flyers to engaging social media posts. What’s more, you can personalize each template to reflect your unique style.
But Canva Pro is about more than just attractive designs. Its multimedia capabilities allow you to transform photos into stunning slideshows and virtual tours that impress potential buyers. For those working in teams, Canva Pro’s collaborative features make it easy to share and comment on projects, helping you craft marketing materials that get noticed.
Ready to enhance your real estate marketing? Try adding Canva Pro to your toolkit. It’s like a magic touch that will make you wonder how you ever got by without it. If you’re unsure how to get started, the Texas RRC is here to help.
Join us for our Summer Sizzler Series, held monthly from June through August. This series includes three dynamic sessions designed to boost your business using Canva Pro, along with the latest in AI technology, video templates, and strategic social media planning. The first session, focusing on cutting-edge photo and video editing, will be conducted via Zoom on Thursday, June 13, at 2 p.m. Register at Texas.CRS.com to reserve your place in this free series. I look forward to welcoming you!
As we gear up for an exciting season filled with engaging activities and opportunities for growth, WCR Austin Chapter is thrilled to announce a lineup of events that promise to bring both fun and valuable networking experiences to our community.
Come celebrate at our special event hosted by Austin’s Women’s Council of REALTORS, dedicated to showing appreciation for the influential women in your life. Treat yourself and your loved ones to pedicures, Prosecco, and BINGO! Whether it’s your mom, a mother figure, a valued client, or a cherished friend, all are welcome to join in the festivities this “Mother’s Day” season. While we adore our dog moms, this event is exclusively for the human variety. Let’s come together to honor our esteemed members and the women who have played pivotal roles in shaping their journey towards becoming the strong, empowered individuals they are today!
Our eagerly anticipated Virtual Networking Event, which will be held from 5:30 to 7:30 p.m. on Thursday, June 13. This event hosted by the collaborative efforts of the Austin, Brazos Valley, and Hill Country networks. Pour yourself your favorite glass of wine or cocktail while mingling from the coziness of your own home! Here’s what awaits you: acquaint yourself with fellow Texas WCR members and their unique specialties and niches, expand your referral network, gain insights into entering specific niche markets, and educate yourself on the art of successful networking. Secure your spot by registering now! Don’t let this amazing opportunity to connect and learn slip away. We look forward to seeing you on Zoom! Contact Laura Finkenbinder at 512-745-0061 or laura@homeconnectpathway.com or Renee Damron at 512-786-1817.
Our second annual and highly popular Purse Bingo event will be held on Wednesday, July 31. The event is scheduled from 6 to 9 p.m. and a north Austin location will be announce soon. Join us for an evening of excitement and camaraderie as we come together to play for fabulous prizes.
Additionally, we are excited to announce the upcoming elections for our 2025 board. This is an excellent opportunity for dedicated individuals to step up and take on leadership roles within our organization. Tanya Chappell will automatically assume the role of President next year, and we are now seeking passionate individuals to join her in shaping the future of our network. Positions available include President Elect, First Vice President, Treasurer, Membership, and Events. If you have a drive to make a difference and are eager to contribute your skills and expertise, we encourage you to consider applying for one of these pivotal roles. Candidate applications open on Wednesday, May 15.
For updates and information on our events, be sure to check out our Facebook page. We look forward to seeing you there!
When it comes to buying or selling a home, one of the most critical factors in ensuring a successful transaction is having a REALTOR® with strong geographic competency. This expertise goes beyond simply knowing the layout of streets and neighborhoods; it encompasses a deep understanding of the local real estate market, community dynamics, zoning regulations, and more. Williamson County continues to be a thriving hub of economic growth, natural beauty, and vibrant communities. As one of the fastest-growing counties in the nation, Williamson County offers an abundance of opportunities for homebuyers, sellers, and investors alike.
The fusion of a proficient REALTOR® and a deep understanding of local geography is an unbeatable force. With their expertise in the market, insights into neighborhoods, adept navigation of each community’s nuances, utilization of local networks and resources, customized marketing tactics, and active community involvement combined with personalized attention, achieving geographic competence guarantees an exceptional home buying or selling journey for clients.
Central Texas/Williamson County’s real estate market is characterized by rapid growth and diverse neighborhoods. A REALTOR® with geographic competency possesses in-depth knowledge of local market trends, property values, and neighborhood dynamics. From historic homes in Georgetown to modern developments in Round Rock and Cedar Park, they understand the unique features and amenities that distinguish each community, allowing them to match clients with properties that align with their preferences and lifestyle.
Buying or selling a home involves navigating a maze of complexities, from zoning regulations to legal requirements. A REALTOR® with geographic competency understands the intricacies of Williamson County’s zoning laws, land use regulations, and permitting processes. They can guide clients through these complexities, ensuring compliance and minimizing potential issues that may arise during the transaction.
REALTORS® with geographic competency have extensive networks of local professionals, including lenders, inspectors, contractors, and attorneys. These connections are invaluable resources for clients, providing access to trusted service providers who understand the nuances of the Williamson County market. Whether it’s securing financing or coordinating inspections, these local resources streamline the transaction process and enhance the overall client experience.
Geographic competency enables REALTORS® to develop targeted marketing strategies that highlight the unique characteristics of Williamson County’s communities. They understand what makes each neighborhood desirable to potential buyers and can tailor their marketing efforts accordingly. Whether it’s showcasing nearby parks and recreational facilities or highlighting top-rated schools, these targeted strategies attract the right buyers and maximize property exposure.
REALTORS® with geographic competency are deeply engaged in the Williamson County community. They participate in local events, volunteer activities, and neighborhood associations, building strong connections and trust within the community. This grassroots involvement not only enhances their credibility as real estate professionals but also gives them insight into local developments and concerns that may impact the real estate market. Additionally, their personalized service ensures that clients receive tailored guidance and support throughout the transaction process, from the initial consultation to closing.
To become a geographically competent REALTOR®, one must immerse themselves in the intricacies of their local market, diligently studying trends and developments. Continuous education and professional development are essential to staying updated on changes in regulations, zoning laws, and emerging market opportunities. Luckily, you do not have to go on this endeavor alone; your local associations are here to help guide you through your journey to be geographically competent. From city updates to our award-winning Selling the Suburbs WCSpecialist Certification, WCREALTORS is committed to building strong geographic competency for our members and Central Texas.
The next few months are a critical period for your business and our marketplace. NAR has set a deadline of August 17, 2024, for the settlement-required MLS rules and broker business practice changes to take effect locally.
My brokerage is preparing by updating our business practices and forms to align with the required changes and building in time to train our agents. By the time you read this, Unlock MLS will have released a wave of events, resources, and education tracks to help everyone navigate this transition. It’s both encouraging and empowering to know that my association and MLS are providing the support I need to confidently and smoothly navigate this important transition.
It’s also reassuring to know that I have what I need to keep my business running strong during this period. Your ABoR and Unlock MLS Boards of Directors have been hard at work this year to roll out many FREE benefits and discounts to enhance your business, save time, and ultimately sell more homes in 2024.
ABoR & Unlock MLS Benefits Released Since January
You can learn more about all these benefits, including how to sign up, from the ABoR.com homepage.
January: Key Reciprocity
Your MLS provides automatic access to Supra lockboxes in the San Antonio and Houston MLS areas. You can access and show properties from Uvalde to Galveston, covering nearly 70 percent of the Texas housing market. That’s an expansion of almost 50,000 active properties. Wow!
February: Forewarn
I love this app! Forewarn allows users to access vital insights on prospective clients in seconds using either a phone number or name. You can verify details such as identity, phone numbers, address history, financial indicators, property records, and nationwide criminal history.
March: Matrix 11.2.3 & New Search
The recent update to Matrix 11.2.3 brought a much cleaner design and a greatly improved search module. I will admit, it took me a minute (yes, your president!) to get used to these changes, and I was tempted to stay in “classic mode.” But it’s important to lean into change to keep your competitive edge sharp. I encourage you to block some time this month to get to know the new search—perhaps by signing up for a free MLS training on ABoR.com/Take-A-Class.
April: CubiCasa CubiCasa CubiCasa!
Unlock MLS subscribers have FREE access to CubiCasa to create accurate 2D and 3D listing floorplans in minutes, straight from their phones! Leverage the Cubicasa app to create more powerful listings, impress your clients, and sell homes faster. Add Those to the Amazing Benefits We Already Offer!
Economic Data & Research Reports
Our most recent report, “The Impact of Minimum Lot Size on Housing,” examines the impact of minimum lot size on Austin’s housing supply and affordability and focuses on the potential effects that reducing Austin’s minimum lot size can have on housing affordability.
You can expect more research releases throughout the year from ABoR and Unlock MLS Housing Economist Dr. Clare Knapp, including weekly episodes of the Driving It Home podcast! View research reports at ABoR.com/Research and tune into the podcast weekly at ABoR.com/DrivingItHome.
Free Inman Select and Austin Business Journal Access
As you know, the industry is experiencing some changes. Thankfully, we’ve got ways to stay connected with the latest developments in our marketplace and our industry. ABoR members have free access to both Inman Select and the Austin Business Journal! Don’t miss out on the next breaking news in the industry by activating your free accounts at ABoR.com/Benefits.
Apply for the 2025 Board of Directors
One of the most overlooked, yet most powerful, ABoR benefits is the career-building leadership opportunities that being a member of our community provides. Are you ready to go big? Applications to serve on the 2025 ABoR & Unlock MLS Boards of Directors are open until Friday, May 31.
I cannot speak highly enough about the positive experiences, growth opportunities, and connections I’ve made throughout my time on the Board. It’s single-handedly the best way to stay connected in our industry. Join me in serving and step into leadership with YOUR Association and MLS by applying at ABoR.com/Leadership.
