by Sonia Guardado | May 14, 2024 | Texas Residential Real Estate Council
The Greater Austin area is kicking off its spring selling season with a record number of homes on the market. With such a crowded field, how can your listings stand out? Canva Pro could be your secret weapon. Think of Canva Pro as your personal design assistant, available to help at a moment’s notice. It offers a wide range of templates, from eye-catching property flyers to engaging social media posts. What’s more, you can personalize each template to reflect your unique style.
But Canva Pro is about more than just attractive designs. Its multimedia capabilities allow you to transform photos into stunning slideshows and virtual tours that impress potential buyers. For those working in teams, Canva Pro’s collaborative features make it easy to share and comment on projects, helping you craft marketing materials that get noticed.
Ready to enhance your real estate marketing? Try adding Canva Pro to your toolkit. It’s like a magic touch that will make you wonder how you ever got by without it. If you’re unsure how to get started, the Texas RRC is here to help.
Join us for our Summer Sizzler Series, held monthly from June through August. This series includes three dynamic sessions designed to boost your business using Canva Pro, along with the latest in AI technology, video templates, and strategic social media planning. The first session, focusing on cutting-edge photo and video editing, will be conducted via Zoom on Thursday, June 13, at 2 p.m. Register at Texas.CRS.com to reserve your place in this free series. I look forward to welcoming you!
by Delaine McMurry | May 14, 2024 | Women's Council of REALTORS
As we gear up for an exciting season filled with engaging activities and opportunities for growth, WCR Austin Chapter is thrilled to announce a lineup of events that promise to bring both fun and valuable networking experiences to our community.
Come celebrate at our special event hosted by Austin’s Women’s Council of REALTORS, dedicated to showing appreciation for the influential women in your life. Treat yourself and your loved ones to pedicures, Prosecco, and BINGO! Whether it’s your mom, a mother figure, a valued client, or a cherished friend, all are welcome to join in the festivities this “Mother’s Day” season. While we adore our dog moms, this event is exclusively for the human variety. Let’s come together to honor our esteemed members and the women who have played pivotal roles in shaping their journey towards becoming the strong, empowered individuals they are today!
Our eagerly anticipated Virtual Networking Event, which will be held from 5:30 to 7:30 p.m. on Thursday, June 13. This event hosted by the collaborative efforts of the Austin, Brazos Valley, and Hill Country networks. Pour yourself your favorite glass of wine or cocktail while mingling from the coziness of your own home! Here’s what awaits you: acquaint yourself with fellow Texas WCR members and their unique specialties and niches, expand your referral network, gain insights into entering specific niche markets, and educate yourself on the art of successful networking. Secure your spot by registering now! Don’t let this amazing opportunity to connect and learn slip away. We look forward to seeing you on Zoom! Contact Laura Finkenbinder at 512-745-0061 or laura@homeconnectpathway.com or Renee Damron at 512-786-1817.
Our second annual and highly popular Purse Bingo event will be held on Wednesday, July 31. The event is scheduled from 6 to 9 p.m. and a north Austin location will be announce soon. Join us for an evening of excitement and camaraderie as we come together to play for fabulous prizes.
Additionally, we are excited to announce the upcoming elections for our 2025 board. This is an excellent opportunity for dedicated individuals to step up and take on leadership roles within our organization. Tanya Chappell will automatically assume the role of President next year, and we are now seeking passionate individuals to join her in shaping the future of our network. Positions available include President Elect, First Vice President, Treasurer, Membership, and Events. If you have a drive to make a difference and are eager to contribute your skills and expertise, we encourage you to consider applying for one of these pivotal roles. Candidate applications open on Wednesday, May 15.
For updates and information on our events, be sure to check out our Facebook page. We look forward to seeing you there!
by Kim Dale | May 14, 2024 | Five Points Board of REALTORS
When it comes to buying or selling a home, one of the most critical factors in ensuring a successful transaction is having a REALTOR® with strong geographic competency. This expertise goes beyond simply knowing the layout of streets and neighborhoods; it encompasses a deep understanding of the local real estate market, community dynamics, zoning regulations, and more. Williamson County continues to be a thriving hub of economic growth, natural beauty, and vibrant communities. As one of the fastest-growing counties in the nation, Williamson County offers an abundance of opportunities for homebuyers, sellers, and investors alike.
The fusion of a proficient REALTOR® and a deep understanding of local geography is an unbeatable force. With their expertise in the market, insights into neighborhoods, adept navigation of each community’s nuances, utilization of local networks and resources, customized marketing tactics, and active community involvement combined with personalized attention, achieving geographic competence guarantees an exceptional home buying or selling journey for clients.
Central Texas/Williamson County’s real estate market is characterized by rapid growth and diverse neighborhoods. A REALTOR® with geographic competency possesses in-depth knowledge of local market trends, property values, and neighborhood dynamics. From historic homes in Georgetown to modern developments in Round Rock and Cedar Park, they understand the unique features and amenities that distinguish each community, allowing them to match clients with properties that align with their preferences and lifestyle.
Buying or selling a home involves navigating a maze of complexities, from zoning regulations to legal requirements. A REALTOR® with geographic competency understands the intricacies of Williamson County’s zoning laws, land use regulations, and permitting processes. They can guide clients through these complexities, ensuring compliance and minimizing potential issues that may arise during the transaction.
REALTORS® with geographic competency have extensive networks of local professionals, including lenders, inspectors, contractors, and attorneys. These connections are invaluable resources for clients, providing access to trusted service providers who understand the nuances of the Williamson County market. Whether it’s securing financing or coordinating inspections, these local resources streamline the transaction process and enhance the overall client experience.
Geographic competency enables REALTORS® to develop targeted marketing strategies that highlight the unique characteristics of Williamson County’s communities. They understand what makes each neighborhood desirable to potential buyers and can tailor their marketing efforts accordingly. Whether it’s showcasing nearby parks and recreational facilities or highlighting top-rated schools, these targeted strategies attract the right buyers and maximize property exposure.
REALTORS® with geographic competency are deeply engaged in the Williamson County community. They participate in local events, volunteer activities, and neighborhood associations, building strong connections and trust within the community. This grassroots involvement not only enhances their credibility as real estate professionals but also gives them insight into local developments and concerns that may impact the real estate market. Additionally, their personalized service ensures that clients receive tailored guidance and support throughout the transaction process, from the initial consultation to closing.
To become a geographically competent REALTOR®, one must immerse themselves in the intricacies of their local market, diligently studying trends and developments. Continuous education and professional development are essential to staying updated on changes in regulations, zoning laws, and emerging market opportunities. Luckily, you do not have to go on this endeavor alone; your local associations are here to help guide you through your journey to be geographically competent. From city updates to our award-winning Selling the Suburbs WCSpecialist Certification, WCREALTORS is committed to building strong geographic competency for our members and Central Texas.
by Kent Redding | May 14, 2024 | Austin Board of REALTORS
The next few months are a critical period for your business and our marketplace. NAR has set a deadline of August 17, 2024, for the settlement-required MLS rules and broker business practice changes to take effect locally.
My brokerage is preparing by updating our business practices and forms to align with the required changes and building in time to train our agents. By the time you read this, Unlock MLS will have released a wave of events, resources, and education tracks to help everyone navigate this transition. It’s both encouraging and empowering to know that my association and MLS are providing the support I need to confidently and smoothly navigate this important transition.
It’s also reassuring to know that I have what I need to keep my business running strong during this period. Your ABoR and Unlock MLS Boards of Directors have been hard at work this year to roll out many FREE benefits and discounts to enhance your business, save time, and ultimately sell more homes in 2024.
ABoR & Unlock MLS Benefits Released Since January
You can learn more about all these benefits, including how to sign up, from the ABoR.com homepage.
January: Key Reciprocity
Your MLS provides automatic access to Supra lockboxes in the San Antonio and Houston MLS areas. You can access and show properties from Uvalde to Galveston, covering nearly 70 percent of the Texas housing market. That’s an expansion of almost 50,000 active properties. Wow!
February: Forewarn
I love this app! Forewarn allows users to access vital insights on prospective clients in seconds using either a phone number or name. You can verify details such as identity, phone numbers, address history, financial indicators, property records, and nationwide criminal history.
March: Matrix 11.2.3 & New Search
The recent update to Matrix 11.2.3 brought a much cleaner design and a greatly improved search module. I will admit, it took me a minute (yes, your president!) to get used to these changes, and I was tempted to stay in “classic mode.” But it’s important to lean into change to keep your competitive edge sharp. I encourage you to block some time this month to get to know the new search—perhaps by signing up for a free MLS training on ABoR.com/Take-A-Class.
April: CubiCasa CubiCasa CubiCasa!
Unlock MLS subscribers have FREE access to CubiCasa to create accurate 2D and 3D listing floorplans in minutes, straight from their phones! Leverage the Cubicasa app to create more powerful listings, impress your clients, and sell homes faster. Add Those to the Amazing Benefits We Already Offer!
Economic Data & Research Reports
Our most recent report, “The Impact of Minimum Lot Size on Housing,” examines the impact of minimum lot size on Austin’s housing supply and affordability and focuses on the potential effects that reducing Austin’s minimum lot size can have on housing affordability.
You can expect more research releases throughout the year from ABoR and Unlock MLS Housing Economist Dr. Clare Knapp, including weekly episodes of the Driving It Home podcast! View research reports at ABoR.com/Research and tune into the podcast weekly at ABoR.com/DrivingItHome.
Free Inman Select and Austin Business Journal Access
As you know, the industry is experiencing some changes. Thankfully, we’ve got ways to stay connected with the latest developments in our marketplace and our industry. ABoR members have free access to both Inman Select and the Austin Business Journal! Don’t miss out on the next breaking news in the industry by activating your free accounts at ABoR.com/Benefits.
Apply for the 2025 Board of Directors
One of the most overlooked, yet most powerful, ABoR benefits is the career-building leadership opportunities that being a member of our community provides. Are you ready to go big? Applications to serve on the 2025 ABoR & Unlock MLS Boards of Directors are open until Friday, May 31.
I cannot speak highly enough about the positive experiences, growth opportunities, and connections I’ve made throughout my time on the Board. It’s single-handedly the best way to stay connected in our industry. Join me in serving and step into leadership with YOUR Association and MLS by applying at ABoR.com/Leadership.
by Tawanna Verock | Apr 16, 2024 | Editor's Choice
The Buyer Representation Agreement (BRA) is a pivotal legal document in real estate transactions, particularly in Texas, where the market can be both vast and diverse. This document is the foundation of the relationship between a buyer and their chosen real estate agent or brokerage, delineating the terms and conditions under which the agent will represent the buyer exclusively. Here, we delve into buyer representation agreement’s intricacies to understand the nuances and implications.
At its core, signing a Buyer Representation Agreement is a voluntary act requiring mutual consent from both the buyer and the designated agent or brokerage. Unlike some states where such agreements are mandatory, Texas upholds the principle of voluntary engagement, allowing parties to agree at their discretion.
Central to the Buyer Representation Agreement is the establishment of exclusive representation. Through this agreement, the buyer commits to working solely with the designated agent or brokerage for a predetermined period. This exclusivity ensures that the agent can dedicate their full attention and resources to fulfilling the buyer’s needs without the potential conflict of interest arising from representing multiple clients in the transaction.
The duration of the Buyer Representation Agreement is flexible and negotiable between the buyer and the agent; typically, it is six months. This period allows ample time to navigate the complexities of the real estate market while allowing both parties to reassess the arrangement if necessary.
Compensation is a pivotal aspect of the Buyer Representation Agreement, with the commission structure being a key consideration. In Texas, it is common for the buyer’s agent to receive compensation from the seller’s agent’s commission upon the successful conclusion of a real estate transaction. The agreement delineates the specifics of this arrangement, ensuring transparency regarding the agent’s compensation.
While the agreement fosters a collaborative relationship between the buyer and agent, termination provisions safeguard the interests of both parties. Should either party find the representation unsatisfactory due to communication breakdowns, unmet expectations, or other issues, the termination clause offers an avenue for amicable dissolution of the agreement.
Clarity regarding the duties and responsibilities of both buyer and agent forms the bedrock of the Buyer Representation Agreement. From conducting market research and property searches to negotiating favorable terms, the agent assumes a fiduciary role, acting in the buyer’s best interests throughout the transaction. Conversely, the buyer pledges cooperation and honesty, which are essential for a fruitful partnership.
Confidentiality emerges as a paramount concern in an environment where information is currency. The agreement requires the agent to safeguard all confidential information disclosed by the buyer during the engagement to ensure that sensitive details regarding the buyer’s financial standing, preferences, or negotiations remain privileged and protected.
Navigating the intricacies of a buyer representation agreement demands meticulous attention to detail and a comprehensive understanding of its implications. Prospective buyers in Texas are encouraged to thoroughly review the agreement before appending their signature. Seeking counsel from legal professionals or real estate attorneys can provide invaluable guidance, ensuring that the agreement aligns with the buyer’s interests and objectives.
In conclusion, the Buyer Representation Agreement stands as a cornerstone of the real estate journey in Texas, forging a symbiotic relationship between buyer and agent within our dynamic market landscape. By embracing the principles of exclusivity, transparency, and mutual respect, buyers can confidently navigate the complexities of real estate transactions, knowing that a dedicated and trusted agent safeguards their interests.
by Sonia Guardado | Mar 16, 2024 | Texas Residential Real Estate Council
In the dynamic world of real estate, the challenge of navigating market fluctuations is a constant for both new and seasoned agents. Comfortably settling into established routines and hesitating to venture beyond the confines of our comfort zones can hinder our ability to adapt to the ever-changing market dynamics. In a profession where success is intertwined with the ability to stay ahead, complacency is a luxury we cannot afford. The real estate landscape demands constant skill refinement, prompting the need for a proactive approach to professional growth rather than a reactive scramble to catch up.
The initial foray into the real estate market can be overwhelming for new agents. The learning curve is steep, and there’s a constant need to understand market trends, master negotiation skills, and build a network of clients. On the other hand, seasoned agents may find themselves set in their ways, relying on strategies that have worked in the past but may need to be more effective in the current market conditions. The key to success lies in a proactive approach to professional development. Instead of catching up with market changes, real estate agents should strive to stay ahead. This involves continuing education, staying informed about industry trends, and adopting new technologies and tools to enhance efficiency and client satisfaction.
This month, Texas RRC offers two CE courses to help manage the challenges of ever-changing marketplaces and managing experiences during one of the most challenging situations: divorcing clients. On April 25, from 8:30 a.m. to 12:30 p.m., join us virtually for “Five Steps to Success in Any Market,” where you will be surprised to learn it’s not just about lead generation. In the afternoon, from 1 to 5 p.m., we will offer “I Do Until We Must Part The Assets: Navigating Divorcing Customers,” where you will master the art of communicating with emotionally charged clients and ensure the journey ends with a smooth landing. Both courses offer 4 hours of CE and are $50 each. To register, visit https://crs.com/membership/local-rrc/texas. We look forward to seeing you there!
by Delaine McMurry | Mar 16, 2024 | Women's Council of REALTORS
We are thrilled to announce the 16th annual TREPAC Cake Auction event at the Austin Board of REALTORS®! The Women’s Council of REALTORS® has a rich history of supporting TREPAC, and this event is one of our highlights of the year. Not only do we get to share why you see us proudly wearing purple, but we also have an exciting lineup of activities planned. Join us for a fun-filled evening featuring cakes and gifts, as well as special appearances by Leslie Cantu and Ron Oliveira. Indulge in heavy appetizers and toast to a great cause at our champagne bar. All proceeds from the auction will go towards your TREPAC investment.
Our monthly business-building coffee meetups have been a huge success, and I want to express my gratitude for recognizing their value. Each gathering offers a fresh topic for discussion, along with occasional pop-by supplies. In January, we delved into business planning, followed by pop-bys & reels in February, and farming in March. Stay tuned to our Facebook page for updates on upcoming meetups.
In February, we hosted an event featuring Colin Newberry, who delivered valuable insights on LLCs, including series LLCs, and their suitability for your needs. The information shared was highly informative, sparking engaging discussions and allowing for in-depth Q&A sessions and networking opportunities. Thank you to everyone who participated and contributed to making the event a success!
In March, we organized a members-only meet-up focused on establishing a referral network based on various niches. It was a fantastic opportunity to offer value to our members and facilitate the creation of potential business opportunities.
Be sure to watch out for our upcoming Mother’s Day event in May and our exciting Purse Bingo event in July. Both gatherings provide wonderful opportunities for client appreciation and networking.
If you are considering becoming a member, visit wcr.org to sign up. Additionally, we are currently seeking applicants for our 2025 board, so please don’t hesitate to contact me if you are interested in joining. We are eagerly anticipating your presence at our next event!
by Kim Dale | Mar 16, 2024 | Five Points Board of REALTORS
In the ever-changing world of real estate, where market trends shift rapidly and client demands evolve constantly, staying ahead of the curve is essential for success. We are at the helm of a new era; artificial intelligence is just now starting to show us what it is capable of. There are many ways that REALTORS® can incorporate AI into their business, and jumping on this trend when it is still new is one of the best ways to come out ahead.
AI-powered algorithms can analyze a vast number of datasets, helping to identify potential leads based on criteria such as demographics, online behavior, and previous interactions. Using AI for lead generation helps REALTORS® sort through leads to find high-value prospects.
REALTORS® pride themselves on the personal touch they bring to the home buying and selling process. The use of AI enables REALTORS® to deliver targeted and relevant marketing campaigns to current, future, and past clients. Algorithms can tailor marketing messages by analyzing client preferences, browsing history, and interactions. There are numerous avenues for
REALTORS® to get their message out there, including personalized email campaigns, targeted ads, and even customized property listings based on a buyer’s preferences, budget, and location.
The power behind AI tools can also analyze market trends, historical data, and other relevant factors to provide REALTORS® with valuable insights into future property values, market fluctuations, and investment opportunities. This helps agents make data-driven decisions, anticipate market trends, and provide strategic advice to their clients.
REALTORS® don’t work 9-5, they are on all day, every day, for their clients and their needs. AI-powered chatbots and virtual assistants can help agents provide round-the-clock customer support and assistance. We can use AI to automate routine tasks such as answering queries, scheduling appointments, and providing property information. Whether it’s assisting clients with property searches or providing real-time updates on market trends, AI-powered assistants ensure that REALTORS® are always accessible to their clients.
The introduction of AI has been a game changer for REALTORS®. Learning to dive in and utilize what it has to offer will undoubtedly create new leaders in the industry, setting the pace and shaping the future of real estate for years to come.
by Kent Redding | Mar 15, 2024 | Austin Board of REALTORS
Spring Clean Your
Business with ABoR
Spring Clean Your
Business with ABoR
Spring Clean Your
Business with ABoR
Happy spring, Central Texas REALTORS®! Just as the selling season is heating up, so are the ways to plug in and boost your business with ABoR and Unlock MLS. I am excited to announce we’re launching a new member benefit or upgrade almost every month this year (sometimes twice in one month!) and are offering ways for you to share your voice, showcase your expertise, and celebrate your wins! Here’s what you need to know for the upcoming month.
What’s New
March 19 | Matrix Upgrade
Matrix is getting a modern new look that’s truly mobile-friendly, plus a simplified new search module that will streamline your processes. I have demo’d it in advance of the launch, and you are going to love it! Go to www.ABoR.com/Matrix to get specific details, watch video tutorials, and sign up for free Unlock MLS training on how to maximize these upgrades in your day-to-day processes.
April 23 | Cubicasa
If you’ve used Cubicasa before, you know that it’s a very convenient app for producing 2D and 3D floorplans in a flash. Starting April 23, all Unlock MLS subscribers will gain access to Cubicasa as part of their subscription! We’ll begin sharing details on our Cubicasa launch starting in early April, so stay tuned!
Now Available! Free Forewarn Benefit
Oh, and ICYMI, ABoR launched another free member benefit, Forewarn, in early March. This is one of the best prospect screening and background check solutions on the market for REALTORS®, and it’s super easy to download and learn how to use. Visit www.ABoR.com/Forewarn to claim your account and run your first report in minutes!
Ways to Engage
April 1–5 | ABoR Bylaws Vote
The Board of Directors has proposed four changes to our ABoR Bylaws related to the makeup and qualifications of Board Members in addition to the corporate structure of ABoR. These changes expand leadership opportunities for new leaders, ensure continuity of board leadership when/if the market changes, and ensure the highest ethical standards for our association.
The upcoming vote, which will take place April 1–5, is an important opportunity for you to shape the governance of your association. Your voice and your vote matter.
Learn more about the board-recommend changes, how they would impact our association, and how to vote at www.ABoR.com/Bylaws. Your voice and your vote matter! If you have any questions or concerns whatsoever, please contact me at president@abor.com.
April 16 | Market Shift Conversations Powered by ABoR Advocacy
Our Market Shift Conversations event is a collaboration with ABoR Advocacy and our in-house economic research arm. If you’re looking for fresh ways to demonstrate your expertise to clients or help them navigate housing affordability and accessibility challenges (which is, ahem, everyone), you’ll want to make time for this event!
Dr. Clare Losey, our housing economist, will present new research on the impact of lot size on the total cost of homeownership in Central Texas. Then, you’ll put that data into action with a Policy Teams-driven panel on proposed changes to the City of Austin’s Land Development Code, including 3-units by right and reducing the residential minimum lot size. Register to attend in person or virtually at www.ABoR.com/Events.
May 10 | ABoR Industry Awards Fire & Ice Gala at Kalahari Resort
Tickets are on sale now! Are you ready for the hottest night in real estate? If you’ve ever attended our annual Industry Awards Gala, you know you’re in for an unforgettable evening! The fun begins at 6 p.m. with a cocktail hour featuring drinks, light bites, and entertainment that will really burn down the house. Dinner, along with the unveiling of the 2023 Industry Awards winners, will follow at 7 p.m. This is my favorite event of the year, and I personally cannot wait!
Plus, stick around after the award ceremony to hear the iconic Matchmaker Band play as we break the ice and dance the night away! Get your tickets before they’re gone at www.ABoR.com/Celebrate.
Friends, this is only a snapshot of some of the events, classes, and offerings happening in the next 30 days. There’s so much more that I don’t have room to share here. Visit www.ABoR.com to get the full scoop and ensure you’re subscribed to ABoR and Unlock MLS communications in the Member Portal so that you never miss an update!
by Kent Redding | Feb 16, 2024 | Austin Board of REALTORS
If you were not able to attend our 2024 ABoR & Unlock MLS Annual Meeting last month, we missed YOU! Let’s catch you up. This year, we’re going to continue bringing you the right tools, at the right time and doubling down on the education, resources, data, and research that can help you land that next sale with ABoR and Unlock MLS.
Here’s a recap of the new benefits, programs, and leadership opportunities you NEED to know about.
Key Reciprocity with HAR & SABOR
As an Unlock MLS subscriber, you’re now able to access and show an additional 50,000 properties from Uvalde to Galveston, thanks to a new key reciprocity agreement with the Houston Association of REALTORS® and the San Antonio Board of REALTORS®. That’s nearly 70 percent of the Texas housing market! Learn more at ABoR.com/Reciprocity.
Unlock MLS Central Texas Market Reports & Market Labs
Earlier this month, we relaunched our monthly Central Texas Housing as an Unlock MLS research product that reports from MLS-only data. This change allows us to release monthly numbers much sooner and to begin to expand the geographies and market activity we report on each month. Stay tuned for more exciting updates here!
Coming March 5: Forewarn
ABoR is expanding our roster of FREE member benefits with Forewarn! Launching Tuesday, March 5, this industry-leading agent safety app for prospect screenings and background checks is a must-have for your business. And now, it’s completely covered by your ABoR membership!
Coming this Year: MAJOR MLS Upgrades
Over the next six months, Unlock MLS will be rolling out several exciting new upgrades and features within Matrix. From improved search, to AI-powered add/edit capabilities, to better integration with the Unlock MLS app, I promise you that you’re going to LOVE the impact that these FREE tools will bring to your business.
Save the Date: ABoR Industry Awards Gala
On May 10 at Kalahari Resort, ABoR will honor the best of the best in the real estate industry at the hottest gala of the year. Awards applications are open through Friday, March 8 at ABoR.com/Awards.
You should also save the date for our ABoR Diversity Summit on August 15, as well as our 2024 Central Texas Housing Summit and North American Global Congress happening on October 2-3.
Finally, ABoR Global’s 2024 CIPS Institute kicks off on March 7, with weekly courses running through April 18. Don’t miss your chance to become a global real estate expert through an award-winning global program. Sign up now at ABoR.com/CIPS.
Now more than ever, ABoR and Unlock MLS have your back. And don’t hesitate to send us your ideas, questions and feedback anytime to board@abor.com. We love to hear from our members!
